Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
This paper explores the stimuli behind fashion-oriented impulse purchases within physical shopping environments. The main focus of the study is the stimuli behind ‘emotional’ and ‘rational’ consumer’s responses. The primary qualitative data was collected by indepth interview methodology in a sample...
- Autores:
-
Silvia M. Ceballos
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14006
- Acceso en línea:
- http://hdl.handle.net/10784/14006
- Palabra clave:
- Impulse Buying
Unplanned Purchases
Fashion
Consumer
Stimuli.
Compras Impulsivas
Compras no Planeadas
Moda
Consumidor
Estímulo.
- Rights
- License
- Copyright © 2010 Silvia M. Ceballos
| Summary: | This paper explores the stimuli behind fashion-oriented impulse purchases within physical shopping environments. The main focus of the study is the stimuli behind ‘emotional’ and ‘rational’ consumer’s responses. The primary qualitative data was collected by indepth interview methodology in a sample of 10 workingwomen from London aged between 25and 35 years. Findings mainly suggest that fashion-oriented impulse purchases, especially for clothing, are influenced by a wide variety of stimuli/responses in a similar way as planned purchases. However, there are specific stimuli/responses that trigger impulse buying in a higher degree for the studied sample. |
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