The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities
This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new...
- Autores:
-
Aidin Salamzadeh
Mirjana Radovic Markovic
Samaneh Memar Masjed
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13930
- Acceso en línea:
- http://hdl.handle.net/10784/13930
- Palabra clave:
- Media Entrepreneurship
Media Convergence
Opportunity Recognition
Media Markets
Web 3.0
Emprendimiento de medios
Convergencia de los medios de comunicación
Reconocimiento de oportunidades
Mercados de los medios de comunicación
Web 3.0
- Rights
- License
- Copyright © 2019 Aidin Salamzadeh, Mirjana Radovic Markovic, Samaneh Memar Masjed
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| dc.title.eng.fl_str_mv |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| dc.title.spa.fl_str_mv |
El efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresariales |
| title |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| spellingShingle |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities Media Entrepreneurship Media Convergence Opportunity Recognition Media Markets Web 3.0 Emprendimiento de medios Convergencia de los medios de comunicación Reconocimiento de oportunidades Mercados de los medios de comunicación Web 3.0 |
| title_short |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| title_full |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| title_fullStr |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| title_full_unstemmed |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| title_sort |
The Effect of Media Convergence on Exploitation of Entrepreneurial Opportunities |
| dc.creator.fl_str_mv |
Aidin Salamzadeh Mirjana Radovic Markovic Samaneh Memar Masjed |
| dc.contributor.author.spa.fl_str_mv |
Aidin Salamzadeh Mirjana Radovic Markovic Samaneh Memar Masjed |
| dc.contributor.affiliation.spa.fl_str_mv |
University Ondokuz Mayis University South Ural State University South Ural State |
| dc.subject.keyword.eng.fl_str_mv |
Media Entrepreneurship Media Convergence Opportunity Recognition Media Markets Web 3.0 |
| topic |
Media Entrepreneurship Media Convergence Opportunity Recognition Media Markets Web 3.0 Emprendimiento de medios Convergencia de los medios de comunicación Reconocimiento de oportunidades Mercados de los medios de comunicación Web 3.0 |
| dc.subject.keyword.spa.fl_str_mv |
Emprendimiento de medios Convergencia de los medios de comunicación Reconocimiento de oportunidades Mercados de los medios de comunicación Web 3.0 |
| description |
This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new business opportunities in media markets and how media entrepreneurs can exploit those opportunities for proposing value to target customers. This paper follows a quantitative research design. Therefore, 119 cofounders of small and medium media firms answered an online questionnaire, and the data was analyzed by SPSS. Regression analysis was used to analyze the data. The findings reveal that four types of divergence, including media distribution channels, media content producers, audiences, and advertisers, affect exploitation of entrepreneurial opportunities in small and medium sized media firms. |
| publishDate |
2019 |
| dc.date.available.none.fl_str_mv |
2019-10-04T13:23:48Z |
| dc.date.accessioned.none.fl_str_mv |
2019-10-04T13:23:48Z |
| dc.date.issued.none.fl_str_mv |
22/06/2019 |
| dc.date.none.fl_str_mv |
22/06/2019 |
| dc.type.eng.fl_str_mv |
article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13930 |
| dc.identifier.doi.none.fl_str_mv |
10.17230/Ad-minister.34.3 |
| identifier_str_mv |
2256-4322 1692-0279 10.17230/Ad-minister.34.3 |
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http://hdl.handle.net/10784/13930 |
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eng |
| language |
eng |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/5838 |
| dc.relation.uri.none.fl_str_mv |
http://publicaciones.eafit.edu.co/index.php/administer/article/view/5838 |
| dc.rights.eng.fl_str_mv |
Copyright © 2019 Aidin Salamzadeh, Mirjana Radovic Markovic, Samaneh Memar Masjed |
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http://purl.org/coar/access_right/c_abf2 |
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Acceso abierto |
| rights_invalid_str_mv |
Copyright © 2019 Aidin Salamzadeh, Mirjana Radovic Markovic, Samaneh Memar Masjed Acceso abierto http://purl.org/coar/access_right/c_abf2 |
| dc.format.none.fl_str_mv |
text/html |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
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AD-minister: No 34 (2019) |
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Universidad EAFIT |
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Repositorio Institucional Universidad EAFIT |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees22/06/20192019-10-04T13:23:48Z22/06/20192019-10-04T13:23:48Z2256-43221692-0279http://hdl.handle.net/10784/1393010.17230/Ad-minister.34.3This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new business opportunities in media markets and how media entrepreneurs can exploit those opportunities for proposing value to target customers. This paper follows a quantitative research design. Therefore, 119 cofounders of small and medium media firms answered an online questionnaire, and the data was analyzed by SPSS. Regression analysis was used to analyze the data. The findings reveal that four types of divergence, including media distribution channels, media content producers, audiences, and advertisers, affect exploitation of entrepreneurial opportunities in small and medium sized media firms.Este documento arroja luz sobre aspectos específicos de la convergencia de los medios de comunicación, que se trata solamente de convergencia y similitud, sino de divergencia en diferentes aspectos y oportunidades que se presentan en las actividades empresariales. El área problemática de este estudio es comprender cómo la convergencia de los medios de comunicación brinda nuevas oportunidades de negocio en los mercados de los medios de comunicación y cómo los empresarios de los medios pueden aprovechar esas oportunidades para proponer valor a sus clientes objetivo. Este trabajo realiza un diseño de investigación cuantitativa. Por lo tanto, 119 cofundadores de pequeñas y medianas empresas de medios respondieron un cuestionario en línea, y los datos fueron analizados a través del programa estadístico SPSS. El análisis de regresión se utilizó para analizar los datos. Los hallazgos revelan que cuatro tipos de divergencias, que incluyen los canales de distribución de medios, los productores de contenido de medios, las audiencias y los anunciantes, afectan el aprovechamiento de oportunidades empresariales en pequeñas y medianas empresas de medios.text/htmlengUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/5838http://publicaciones.eafit.edu.co/index.php/administer/article/view/5838Copyright © 2019 Aidin Salamzadeh, Mirjana Radovic Markovic, Samaneh Memar MasjedAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 34 (2019)The Effect of Media Convergence on Exploitation of Entrepreneurial OpportunitiesEl efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresarialesarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Media EntrepreneurshipMedia ConvergenceOpportunity RecognitionMedia MarketsWeb 3.0Emprendimiento de mediosConvergencia de los medios de comunicaciónReconocimiento de oportunidadesMercados de los medios de comunicaciónWeb 3.0Aidin SalamzadehMirjana Radovic MarkovicSamaneh Memar MasjedUniversity Ondokuz MayisUniversity South Ural StateUniversity South Ural StateAD-minister345168THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/f75fd9f8-6815-4301-97fe-76ede51b65c6/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALEl efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresariales.pdfEl efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresariales.pdfTexto completo PDFapplication/pdf658966https://repository.eafit.edu.co/bitstreams/e81baf6c-d409-444e-bf1c-5b42d394c072/download2c0762fd436ffd2e5dbb3906d708f44fMD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/939e4967-caf8-42f9-9bd0-4b6945ce47c1/download4ba2ab03f240788244a10d2c3534943fMD5310784/13930oai:repository.eafit.edu.co:10784/139302019-12-05 10:56:41.639open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |