Strategizing: Opening New Avenues in Latin-America. A Systematic Literature Review

Strategizing is a research field devoid of epistemological, theoretical and methodological unity. Instead of seeing it as a disadvantage, we show how this plurality boosts the convergence of different points of view in the practice turn of strategy that challenges its conventional perspective. Throu...

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Autores:
Reyes-Sarmiento, Martha Eugenia
Rivas-Montoya, Luz María
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
eng
OAI Identifier:
oai:repository.eafit.edu.co:10784/16083
Acceso en línea:
http://hdl.handle.net/10784/16083
Palabra clave:
Strategizing
Strategy-as-practice
the practice turn
trust
customer
systematic literature review
Estrategia como práctica
giro de la práctica
confianza
cliente
revisión de literatura sistemática
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Copyright © 2019 Martha Eugenia Reyes-Sarmiento-PhD, Luz María Rivas-Montoya-PhD
Description
Summary:Strategizing is a research field devoid of epistemological, theoretical and methodological unity. Instead of seeing it as a disadvantage, we show how this plurality boosts the convergence of different points of view in the practice turn of strategy that challenges its conventional perspective. Through this systematic literature review we detected research opportunities in Latin-America, as well as in the categories of Strategizing such as practices and practitioners. In the first category, we suggest trust as a suitable concept for research on the social nature of practices. And in the second category, customers claim further attention as relevant actors in the creating-delivering-capturing value cycle of the business level strategy.