Incidences and Analyses of Green Marketing Strategy in Colombian Exports
As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those c...
- Autores:
-
Anne Marie Zwerg-Villegas
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14031
- Acceso en línea:
- http://hdl.handle.net/10784/14031
- Palabra clave:
- Green Marketing
Environmental Marketing
Corporate Environmental Responsibility
Colombian Exports.
Mercadeo verde
Mercadeo ambiental
Responsabilidad Social Corporativa
Exportaciones colombianas.
- Rights
- License
- Copyright © 2008 Anne Marie Zwerg-Villegas
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees15/12/20082019-10-04T14:31:10Z15/12/20082019-10-04T14:31:10Z2256-43221692-0279http://hdl.handle.net/10784/14031As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics.Mientras la conciencia ambiental juega un papel más importante en las decisiones de compra, los consumidores demandan mejoras en la responsabilidad corporativa y los gobiernos nacionales implementan legislación para reglamentar no solo el impacto ambiental de la empresa inmediata sino también de la cadena de valor entera; las corporaciones que participan en estrategias de mercadeo verde se posicionarán parala ventaja competitiva en el mercado. Esta obra lleva al lector por un recuento literario para definir al mercadeo verde y después aplica el término a empresas colombianas exportadoras reconocidas por sus prácticas o productos ambientales. La encuesta de setenticinco pequeñas y medianas empresas exportadoras determina el uso y percepciones de las prácticas de mercadeo verde. La investigación demuestra que empresas pequeñas y medianas colombianas no sienten presiones del mercado por adoptar estrategias verdes sino se hace por ética corporativa.text/htmlengUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/536http://publicaciones.eafit.edu.co/index.php/administer/article/view/536Copyright © 2008 Anne Marie Zwerg-VillegasAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 13 (2008)Incidences and Analyses of Green Marketing Strategy in Colombian Exportsarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Green MarketingEnvironmental MarketingCorporate Environmental ResponsibilityColombian Exports.Mercadeo verdeMercadeo ambientalResponsabilidad Social CorporativaExportaciones colombianas.Anne Marie Zwerg-VillegasUniversidad EAFITAD-minister13919THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/8cd35498-76b3-470c-931b-db0ad242c1e4/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALIncidences and Analyses of Green Marketing Strategy in Colombian Exports.pdfIncidences and Analyses of Green Marketing Strategy in Colombian Exports.pdfTexto completo PDFapplication/pdf1209196https://repository.eafit.edu.co/bitstreams/bbc1a5d4-2dad-4100-a1d4-d9dce0a5ca11/downloadfc7b8a9de776fc16f730557d7e749023MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html373https://repository.eafit.edu.co/bitstreams/f850e8dd-f247-4259-8254-fd7515c3501e/download2970df4c729ad767002b7d4ace33fbbaMD5310784/14031oai:repository.eafit.edu.co:10784/140312019-11-30 08:43:42.573open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |
| dc.title.eng.fl_str_mv |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| title |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| spellingShingle |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports Green Marketing Environmental Marketing Corporate Environmental Responsibility Colombian Exports. Mercadeo verde Mercadeo ambiental Responsabilidad Social Corporativa Exportaciones colombianas. |
| title_short |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| title_full |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| title_fullStr |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| title_full_unstemmed |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| title_sort |
Incidences and Analyses of Green Marketing Strategy in Colombian Exports |
| dc.creator.fl_str_mv |
Anne Marie Zwerg-Villegas |
| dc.contributor.author.spa.fl_str_mv |
Anne Marie Zwerg-Villegas |
| dc.contributor.affiliation.spa.fl_str_mv |
Universidad EAFIT |
| dc.subject.keyword.eng.fl_str_mv |
Green Marketing Environmental Marketing Corporate Environmental Responsibility Colombian Exports. |
| topic |
Green Marketing Environmental Marketing Corporate Environmental Responsibility Colombian Exports. Mercadeo verde Mercadeo ambiental Responsabilidad Social Corporativa Exportaciones colombianas. |
| dc.subject.keyword.spa.fl_str_mv |
Mercadeo verde Mercadeo ambiental Responsabilidad Social Corporativa Exportaciones colombianas. |
| description |
As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics. |
| publishDate |
2019 |
| dc.date.issued.none.fl_str_mv |
15/12/2008 |
| dc.date.available.none.fl_str_mv |
2019-10-04T14:31:10Z |
| dc.date.accessioned.none.fl_str_mv |
2019-10-04T14:31:10Z |
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15/12/2008 |
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article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/14031 |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/14031 |
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eng |
| language |
eng |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/536 |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/536 |
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Copyright © 2008 Anne Marie Zwerg-Villegas |
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Acceso abierto |
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Copyright © 2008 Anne Marie Zwerg-Villegas Acceso abierto http://purl.org/coar/access_right/c_abf2 |
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text/html |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
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AD-minister: No 13 (2008) |
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