La motivación en equipos de ventas .Plan de motivación
This article is based on a research project carried out on big and medium companies in Colombia. The size of the sample was designed following the statistics methodology. Four hundred salespeople in big and medium Colombian companies were interviewed in order to establish the relevant aspects for th...
- Autores:
-
Gabriel Jaime Soto Jaramillo
Jaime Alberto Raigosa Bohórquez
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14042
- Acceso en línea:
- http://hdl.handle.net/10784/14042
- Palabra clave:
- Motivation
incentives
compensation
research
qualitative
quantitative
physical
psychological
testimonies
salary
plan
Motivación
incentivos
compensación
investigación
cualitativa
cuantitativa
físicos
psicológicos
testimonios
salario
plan
- Rights
- License
- Copyright © 2008 Gabriel Jaime Soto Jaramillo, Jaime Alberto Raigosa Bohórquez
| Summary: | This article is based on a research project carried out on big and medium companies in Colombia. The size of the sample was designed following the statistics methodology. Four hundred salespeople in big and medium Colombian companies were interviewed in order to establish the relevant aspects for the design of a motivational plan. Based on the results obtained, a design of a motivational plan is proposed by the authors, along with its objectives, elements to be taken into account, different types of motivation, and the appropriate methodology to implement such a plan. |
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