Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin
This article presents the results of a qualitative research that pretends to understand how the teen consumers behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of teenagers at shopping malls, the activities young people develop at the...
- Autores:
-
Verónica Piedrahíta
Lina María Ceballos Ochoa
Mauricio Bejarano
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13982
- Acceso en línea:
- http://hdl.handle.net/10784/13982
- Palabra clave:
- Teenagers
Shopping Malls
Fashion
Clothing.
Adolescentes
centros comerciales
moda
vestuario.
- Rights
- License
- Copyright © 2012 Verónica Piedrahíta, Lina María Ceballos Ochoa, Mauricio Bejarano
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| dc.title.eng.fl_str_mv |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| dc.title.spa.fl_str_mv |
La moda y el comportamiento adolescente urbano en centros comerciales de Medellín |
| title |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| spellingShingle |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin Teenagers Shopping Malls Fashion Clothing. Adolescentes centros comerciales moda vestuario. |
| title_short |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| title_full |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| title_fullStr |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| title_full_unstemmed |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| title_sort |
Fashion and the Urban Teenager Behavior at Shopping Malls in Medellin |
| dc.creator.fl_str_mv |
Verónica Piedrahíta Lina María Ceballos Ochoa Mauricio Bejarano |
| dc.contributor.author.spa.fl_str_mv |
Verónica Piedrahíta Lina María Ceballos Ochoa Mauricio Bejarano |
| dc.contributor.affiliation.spa.fl_str_mv |
Universidad EAFIT Universidad EAFIT Magíster en Administración de Negocios, Universidad EAFIT, Escuela de Administración, Departamento de Mercadeo, Grupo de Investigación en Mercadeo (G.E.M.) Medellín-Colombia. |
| dc.subject.keyword.eng.fl_str_mv |
Teenagers Shopping Malls Fashion Clothing. |
| topic |
Teenagers Shopping Malls Fashion Clothing. Adolescentes centros comerciales moda vestuario. |
| dc.subject.keyword.spa.fl_str_mv |
Adolescentes centros comerciales moda vestuario. |
| description |
This article presents the results of a qualitative research that pretends to understand how the teen consumers behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of teenagers at shopping malls, the activities young people develop at these shopping environments and the present elements in the initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by short and in-depth interviews. The study confirms the social nature of teenagers’ behavior at shopping malls, giving high importance to group belonging. Lonely teenagers are not found and their behavior depends on the group size. This might explain the high frequency of visits to shopping malls, since these are places positioned in most teenagers’ mind as “meeting points”. |
| publishDate |
2019 |
| dc.date.issued.none.fl_str_mv |
06/08/2012 |
| dc.date.available.none.fl_str_mv |
2019-10-04T14:14:09Z |
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2019-10-04T14:14:09Z |
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06/08/2012 |
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article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13982 |
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2256-4322 1692-0279 |
| url |
http://hdl.handle.net/10784/13982 |
| dc.language.iso.spa.fl_str_mv |
spa |
| language |
spa |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/1342 |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/1342 |
| dc.rights.eng.fl_str_mv |
Copyright © 2012 Verónica Piedrahíta, Lina María Ceballos Ochoa, Mauricio Bejarano |
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http://purl.org/coar/access_right/c_abf2 |
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Acceso abierto |
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Copyright © 2012 Verónica Piedrahíta, Lina María Ceballos Ochoa, Mauricio Bejarano Acceso abierto http://purl.org/coar/access_right/c_abf2 |
| dc.format.none.fl_str_mv |
text/html |
| dc.coverage.spatial.eng.fl_str_mv |
Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
| dc.publisher.spa.fl_str_mv |
Universidad EAFIT |
| dc.source.none.fl_str_mv |
instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
| dc.source.spa.fl_str_mv |
AD-minister: No 20 (2012) |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees06/08/20122019-10-04T14:14:09Z06/08/20122019-10-04T14:14:09Z2256-43221692-0279http://hdl.handle.net/10784/13982This article presents the results of a qualitative research that pretends to understand how the teen consumers behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of teenagers at shopping malls, the activities young people develop at these shopping environments and the present elements in the initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by short and in-depth interviews. The study confirms the social nature of teenagers’ behavior at shopping malls, giving high importance to group belonging. Lonely teenagers are not found and their behavior depends on the group size. This might explain the high frequency of visits to shopping malls, since these are places positioned in most teenagers’ mind as “meeting points”.Este artículo presenta los resultados de una investigación cualitativa que pretende comprender cómo es el comportamiento del consumidor adolescente y su relación con la moda en el ambiente de los centros comerciales. Específicamente, se describe el uso del vestuario por parte del adolescente en centros comerciales, se determinan las actividades que desarrollan los jóvenes en estos ambientes y se identifican los elementos presentes en las etapas iniciales del ciclo de compra del vestuario. En esta investigación se emplea la técnica de la observación participante, acompañada de entrevistas breves y entrevistasen profundidad. El estudio confirma la naturaleza social del comportamiento adolescente en un centro comercial, donde la pertenencia a un grupo es esencial. No se encuentran adolescentes solos y su comportamiento depende del tamaño del grupo. Lo anterior podría explicar la alta frecuencia con la que visitan los centros comerciales, lugares posicionados en la mente de la mayoría de los adolescentes como “puntos de encuentro”.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/1342http://publicaciones.eafit.edu.co/index.php/administer/article/view/1342Copyright © 2012 Verónica Piedrahíta, Lina María Ceballos Ochoa, Mauricio BejaranoAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 20 (2012)Fashion and the Urban Teenager Behavior at Shopping Malls in MedellinLa moda y el comportamiento adolescente urbano en centros comerciales de Medellínarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1TeenagersShopping MallsFashionClothing.Adolescentescentros comercialesmodavestuario.Verónica PiedrahítaLina María Ceballos OchoaMauricio BejaranoUniversidad EAFITUniversidad EAFITMagíster en Administración de Negocios, Universidad EAFIT, Escuela de Administración, Departamento de Mercadeo, Grupo de Investigación en Mercadeo (G.E.M.) Medellín-Colombia.AD-minister204561THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/3a1ea645-f52c-434c-adaa-154a84336d8c/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALFashion and the Urban Teenager Behavior at Shopping Malls in Medellin.pdfFashion and the Urban Teenager Behavior at Shopping Malls in Medellin.pdfTexto completo PDFapplication/pdf538644https://repository.eafit.edu.co/bitstreams/991eef68-811a-44bb-9624-72710e76251f/download7c5eaaba1aab360fcad3da9c0f2599daMD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/80948b35-df93-4327-8023-4dbecd86cfb8/downloade672ca0685030fc39427735677730268MD5310784/13982oai:repository.eafit.edu.co:10784/139822019-12-03 10:03:07.853open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |