La incertidumbre de futuro y la estrategia empresarial
Enterprises’ strategic decision are oriente to define the actions thatshould be carried out in order to guarantee the expected conditions of survival, growth and sustained profitability. Such decisions ar madeunder uncertainty, since future external and internal conditions are unknown. The prospecti...
- Autores:
-
Carlos Jaime Buitrago Quintero
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14055
- Acceso en línea:
- http://hdl.handle.net/10784/14055
- Palabra clave:
- Strategy
strategic planning
prospective
uncertainly
scenarios
decisions
Estrategia
planeación estratégica
prospectiva
incertidumbre
escenarios
decisiones
- Rights
- License
- Copyright © 2007 Carlos Jaime Buitrago Quintero
| Summary: | Enterprises’ strategic decision are oriente to define the actions thatshould be carried out in order to guarantee the expected conditions of survival, growth and sustained profitability. Such decisions ar madeunder uncertainty, since future external and internal conditions are unknown. The prospective studies intend to identify future and potential business scenarios to reduce uncertainty conditions in order to assume decisions with the highest probability of success for the organization. |
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