Public images of Mexico in South Korea

Public image analysis involves the process of managing a country’s image internationally. Such examination is particularly important to gain an understanding of a policy’s effectiveness in the target country and to reflect S-F / Shutterstock.com 39 MAP | REVISTA MUNDO ASIA PACÍFICO | Vol. 9, No. 17...

Full description

Autores:
Ryzhkov, Andrii
López Rocha, Nayelli
Tipo de recurso:
Fecha de publicación:
2020
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
eng
OAI Identifier:
oai:repository.eafit.edu.co:10784/25814
Acceso en línea:
http://hdl.handle.net/10784/25814
Palabra clave:
Image of Mexico in Korea
public image
Korean society
country image
Mexico
South Korea
Imagen de México en Corea
imagen pública
sociedad coreana
imagen país
México
Corea del Sur
Rights
openAccess
License
Copyright © 2020 Andrii Ryzhkov, Nayelli López Rocha
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spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees2020-12-172021-02-19T16:41:44Z2020-12-172021-02-19T16:41:44Z2344-8172http://hdl.handle.net/10784/25814Public image analysis involves the process of managing a country’s image internationally. Such examination is particularly important to gain an understanding of a policy’s effectiveness in the target country and to reflect S-F / Shutterstock.com 39 MAP | REVISTA MUNDO ASIA PACÍFICO | Vol. 9, No. 17 upon its undesired signals to design positioning strategies in a partner country’s society. Therefore, public opinion surveys are the key to achieving specific desired aims in other societies. This research paper provides hard data to inquire about popular Korean perceptions of Mexico as the main pillar of the latter’s positioning in Asian society. Analysis of the responses reveals several enriching elements that are not highlighted by media images.El análisis de la imagen pública forma parte del proceso de gestión de la imagen de nación en el exterior. Su importancia se torna esencial para que pueda entenderse la eficiencia de la política hacia la nación de destino, reflexionar en torno a las señales no deseadas para desarrollar, a partir de estas, las estrategias del posicionamiento en la sociedad del país-socio. Por este motivo, los sondeos de la opinión pública constituyen elementos clave para lograr fines específicos deseados en otras sociedades. La presente investigación brinda datos valiosos para indagar en las per-cepciones populares sobre México en Corea como uno de los ejes centrales del posicionamiento del país latinoamericano en la sociedad asiática. El análi-sis de las respuestas permite revelar elementos enriquecedores que no salen a la luz en las imágenes de los medios de comunicación.application/pdfengUniversidad EAFIThttps://publicaciones.eafit.edu.co/index.php/map/article/view/6784/5074https://publicaciones.eafit.edu.co/index.php/map/article/view/6784/5074Copyright © 2020 Andrii Ryzhkov, Nayelli López Rochainfo:eu-repo/semantics/openAccessAcceso abiertohttp://purl.org/coar/access_right/c_abf2Revista Online Journal Mundo Asia Pacifico, Vol. 9 Núm. 17 (2020)Public images of Mexico in South KoreaLos imaginarios populares sobre México en Corea del Surarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Image of Mexico in Koreapublic imageKorean societycountry imageMexicoSouth KoreaImagen de México en Coreaimagen públicasociedad coreanaimagen paísMéxicoCorea del SurRyzhkov, AndriiLópez Rocha, NayelliUniversidad Nacional Autónoma de MéxicoUniversidad NacionalOnline Journal Mundo Asia Pacifico9173956THUMBNAILminaitura-map_Mesa de trabajo 1.jpgminaitura-map_Mesa de trabajo 1.jpgimage/jpeg193168https://repository.eafit.edu.co/bitstreams/9507c4fb-1bab-45cb-9b9a-e6f145766bc3/downloadbba97f39db3eff6ef515d9ceb3aa4910MD51ORIGINALdocument - 2021-04-28T224155.440.pdfdocument - 2021-04-28T224155.440.pdfPDF Completoapplication/pdf695919https://repository.eafit.edu.co/bitstreams/0098bfe6-7255-478d-ae2e-5986e4e9bf39/download81e8d5b308cc83d85401f85ce3912466MD52articulo - copia (3).htmlarticulo - copia (3).htmlHTML Completotext/html368https://repository.eafit.edu.co/bitstreams/259afc0a-7f3e-45e9-a0a3-d1515dba137e/download57ea10ae55902587c85d19aa3f992518MD5310784/25814oai:repository.eafit.edu.co:10784/258142021-04-28 22:43:47.636open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Public images of Mexico in South Korea
dc.title.spa.fl_str_mv Los imaginarios populares sobre México en Corea del Sur
title Public images of Mexico in South Korea
spellingShingle Public images of Mexico in South Korea
Image of Mexico in Korea
public image
Korean society
country image
Mexico
South Korea
Imagen de México en Corea
imagen pública
sociedad coreana
imagen país
México
Corea del Sur
title_short Public images of Mexico in South Korea
title_full Public images of Mexico in South Korea
title_fullStr Public images of Mexico in South Korea
title_full_unstemmed Public images of Mexico in South Korea
title_sort Public images of Mexico in South Korea
dc.creator.fl_str_mv Ryzhkov, Andrii
López Rocha, Nayelli
dc.contributor.author.spa.fl_str_mv Ryzhkov, Andrii
López Rocha, Nayelli
dc.contributor.affiliation.spa.fl_str_mv Universidad Nacional Autónoma de México
Universidad Nacional
dc.subject.keyword.eng.fl_str_mv Image of Mexico in Korea
public image
Korean society
country image
Mexico
South Korea
topic Image of Mexico in Korea
public image
Korean society
country image
Mexico
South Korea
Imagen de México en Corea
imagen pública
sociedad coreana
imagen país
México
Corea del Sur
dc.subject.keyword.spa.fl_str_mv Imagen de México en Corea
imagen pública
sociedad coreana
imagen país
México
Corea del Sur
description Public image analysis involves the process of managing a country’s image internationally. Such examination is particularly important to gain an understanding of a policy’s effectiveness in the target country and to reflect S-F / Shutterstock.com 39 MAP | REVISTA MUNDO ASIA PACÍFICO | Vol. 9, No. 17 upon its undesired signals to design positioning strategies in a partner country’s society. Therefore, public opinion surveys are the key to achieving specific desired aims in other societies. This research paper provides hard data to inquire about popular Korean perceptions of Mexico as the main pillar of the latter’s positioning in Asian society. Analysis of the responses reveals several enriching elements that are not highlighted by media images.
publishDate 2020
dc.date.issued.none.fl_str_mv 2020-12-17
dc.date.available.none.fl_str_mv 2021-02-19T16:41:44Z
dc.date.accessioned.none.fl_str_mv 2021-02-19T16:41:44Z
dc.date.none.fl_str_mv 2020-12-17
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
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status_str publishedVersion
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dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/25814
identifier_str_mv 2344-8172
url http://hdl.handle.net/10784/25814
dc.language.iso.none.fl_str_mv eng
language eng
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dc.relation.uri.none.fl_str_mv https://publicaciones.eafit.edu.co/index.php/map/article/view/6784/5074
dc.rights.eng.fl_str_mv Copyright © 2020 Andrii Ryzhkov, Nayelli López Rocha
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dc.rights.accessrights.eng.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2020 Andrii Ryzhkov, Nayelli López Rocha
Acceso abierto
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.spa.fl_str_mv Revista Online Journal Mundo Asia Pacifico, Vol. 9 Núm. 17 (2020)
institution Universidad EAFIT
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