Internationalization and the Internet: A New Outlook on International Marketing

The information society and the network organization form the basis for a new business management. Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketi...

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Autores:
Verónica Henao Posada
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/13968
Acceso en línea:
http://hdl.handle.net/10784/13968
Palabra clave:
Information society
network organization
toyotism
social networks
internationalization plan
market intelligence
internet
relationship marketing
brand management.
Palabras claves
sociedad de la información
empresa red
toyotismo
redes sociales
plan de internacionalización
inteligencia de mercados
internet
mercadeo relacional
gestión de marca.
Rights
License
Copyright © 2013 Verónica Henao Posada
id REPOEAFIT2_40a84be39ec07094a0bce49a6477c8ad
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spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees31/05/20132019-10-04T14:13:36Z31/05/20132019-10-04T14:13:36Z2256-43221692-0279http://hdl.handle.net/10784/13968The information society and the network organization form the basis for a new business management. Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketing. Moreover, thanks to the Internet, the mass market has become a niche market and companies have more opportunities to access foreign markets. Finally, there are several online tools to potentiate the internationalization of enterprises and brand management, allowing for the construction of long-term relationships with other parts of the supply chain.La economía de la información y la empresa red constituyen la base de una nueva gestión empresarial. Hoy se habla de estructuras horizontales, flexibilidad en los procesos y trabajo en equipo. Estos cambios en la economía global han influido en el desarrollo de los negocios internacionales y en la evolución del marketing internacional. Además, gracias a la Internet el mercado de masas se convierte en un mercado de nichos y las empresas tienen más oportunidades de acceder a los mercados exteriores. Finalmente, existen diversas herramientas en Internet que potencializan la internacionalización de las empresas, y la gestión de la marca, permitiendo la construcción de relaciones a largo plazo con las demás partes de la cadena de suministro.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/2024http://publicaciones.eafit.edu.co/index.php/administer/article/view/2024Copyright © 2013 Verónica Henao PosadaAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 22 (2013)Internationalization and the Internet: A New Outlook on International MarketingInternacionalización e Internet: Nueva mirada al Marketing Internacionalarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Information societynetwork organizationtoyotismsocial networksinternationalization planmarket intelligenceinternetrelationship marketingbrand management.Palabras clavessociedad de la informaciónempresa redtoyotismoredes socialesplan de internacionalizacióninteligencia de mercadosinternetmercadeo relacionalgestión de marca.Verónica Henao Posada69891a46-37f8-4a24-bea6-52502a4baa23-1University of San FranciscoAD-minister225168THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/932d916e-3a10-454b-b578-b6ed41eab8b5/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALInternacionalización e Internet Nueva mirada al Marketing Internacional.pdfInternacionalización e Internet Nueva mirada al Marketing Internacional.pdfTexto completo PDFapplication/pdf239496https://repository.eafit.edu.co/bitstreams/11f80c77-baa9-4ab1-8f83-117206542f44/downloaddfd6f46701346930b5c399e98f308b5fMD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/e062f2af-bd35-4b47-98d8-fa54fed208ea/download0a6eed6b5fc06704177e7750faa8f2c5MD5310784/13968oai:repository.eafit.edu.co:10784/139682024-12-04 11:48:48.594open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Internationalization and the Internet: A New Outlook on International Marketing
dc.title.spa.fl_str_mv Internacionalización e Internet: Nueva mirada al Marketing Internacional
title Internationalization and the Internet: A New Outlook on International Marketing
spellingShingle Internationalization and the Internet: A New Outlook on International Marketing
Information society
network organization
toyotism
social networks
internationalization plan
market intelligence
internet
relationship marketing
brand management.
Palabras claves
sociedad de la información
empresa red
toyotismo
redes sociales
plan de internacionalización
inteligencia de mercados
internet
mercadeo relacional
gestión de marca.
title_short Internationalization and the Internet: A New Outlook on International Marketing
title_full Internationalization and the Internet: A New Outlook on International Marketing
title_fullStr Internationalization and the Internet: A New Outlook on International Marketing
title_full_unstemmed Internationalization and the Internet: A New Outlook on International Marketing
title_sort Internationalization and the Internet: A New Outlook on International Marketing
dc.creator.fl_str_mv Verónica Henao Posada
dc.contributor.author.spa.fl_str_mv Verónica Henao Posada
dc.contributor.affiliation.spa.fl_str_mv University of San Francisco
dc.subject.keyword.eng.fl_str_mv Information society
network organization
toyotism
social networks
internationalization plan
market intelligence
internet
relationship marketing
brand management.
topic Information society
network organization
toyotism
social networks
internationalization plan
market intelligence
internet
relationship marketing
brand management.
Palabras claves
sociedad de la información
empresa red
toyotismo
redes sociales
plan de internacionalización
inteligencia de mercados
internet
mercadeo relacional
gestión de marca.
dc.subject.keyword.spa.fl_str_mv Palabras claves
sociedad de la información
empresa red
toyotismo
redes sociales
plan de internacionalización
inteligencia de mercados
internet
mercadeo relacional
gestión de marca.
description The information society and the network organization form the basis for a new business management. Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketing. Moreover, thanks to the Internet, the mass market has become a niche market and companies have more opportunities to access foreign markets. Finally, there are several online tools to potentiate the internationalization of enterprises and brand management, allowing for the construction of long-term relationships with other parts of the supply chain.
publishDate 2019
dc.date.available.none.fl_str_mv 2019-10-04T14:13:36Z
dc.date.accessioned.none.fl_str_mv 2019-10-04T14:13:36Z
dc.date.issued.none.fl_str_mv 31/05/2013
dc.date.none.fl_str_mv 31/05/2013
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
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http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.local.spa.fl_str_mv Artículo
status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 2256-4322
1692-0279
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/13968
identifier_str_mv 2256-4322
1692-0279
url http://hdl.handle.net/10784/13968
dc.language.iso.spa.fl_str_mv spa
language spa
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dc.relation.uri.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/2024
dc.rights.eng.fl_str_mv Copyright © 2013 Verónica Henao Posada
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2013 Verónica Henao Posada
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv text/html
dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv AD-minister: No 22 (2013)
instname_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio Institucional Universidad EAFIT
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