Internationalization and the Internet: A New Outlook on International Marketing
The information society and the network organization form the basis for a new business management. Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketi...
- Autores:
-
Verónica Henao Posada
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13968
- Acceso en línea:
- http://hdl.handle.net/10784/13968
- Palabra clave:
- Information society
network organization
toyotism
social networks
internationalization plan
market intelligence
internet
relationship marketing
brand management.
Palabras claves
sociedad de la información
empresa red
toyotismo
redes sociales
plan de internacionalización
inteligencia de mercados
internet
mercadeo relacional
gestión de marca.
- Rights
- License
- Copyright © 2013 Verónica Henao Posada
| Summary: | The information society and the network organization form the basis for a new business management. Today, we speak of horizontal structures, flexibility in processes, and teamwork. These changes in the global economy have influenced the development of International Business and International Marketing. Moreover, thanks to the Internet, the mass market has become a niche market and companies have more opportunities to access foreign markets. Finally, there are several online tools to potentiate the internationalization of enterprises and brand management, allowing for the construction of long-term relationships with other parts of the supply chain. |
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