Hallyu perceived by young Koreans in the context of Korean Nation branding strategy

This research aims to investigate the perceptions of young Koreans about the representativeness of the cultural phenomenon called Hallyu (or the “Korean Wave”) in the context of the Country Brand of the Republic of Korea. The work is based on surveys applied to university students from three differe...

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Autores:
Ryzhkov, Andrii
López, Nayelli
Tipo de recurso:
Fecha de publicación:
2017
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14811
Acceso en línea:
http://hdl.handle.net/10784/14811
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Copyright (c) 2017 Andrii Ryzhkov, Nayelli López
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spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees2017-12-122019-11-28T19:30:24Z2017-12-122019-11-28T19:30:24Z2344-8172http://hdl.handle.net/10784/1481110.17230/map.v6.i11.01This research aims to investigate the perceptions of young Koreans about the representativeness of the cultural phenomenon called Hallyu (or the “Korean Wave”) in the context of the Country Brand of the Republic of Korea. The work is based on surveys applied to university students from three different institutions in the Republic of Korea, in the analysis of the information extracted and in field work. This research provides, from the data collected from primary sources, a reflection that has not been previously elaborated, neither in Korean society, nor in other countries, on the strategies of the country brand of the Republic of Korea, headed from the State, but not supported by the society of the Asian country. The study allowed to reach a conclusion that questions the discourse that is handled from the power structures of the Republic of Korea.Esta investigación tiene como objetivo indagar en las percepciones de los jóvenes coreanos sobre la representatividad del fenómeno cultural llamado Hallyu (o la “Ola coreana”) en el contexto de la Marca País de la República de Corea. El trabajo se fundamenta en encuestas aplicadas a estudiantes universitarios de tres diferentes instituciones en la República de Corea, en el análisis de la información extraída y en trabajo de campo. Esta investigación aporta, desde los datos recopilados de fuentes primarias, una reflexión que no se ha elaborado previamente, ni en la sociedad coreana, ni en otros países, sobre las estrategias de la marca país de la República de Corea, encabezadas desde el Estado, pero no sustentadas por la sociedad del país asiático. El estudio permitió llegar a una conclusión que cuestiona el discurso que se maneja desde las estructuras de poder de la República de Corea.application/pdfspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/map/article/view/4991http://publicaciones.eafit.edu.co/index.php/map/article/view/4991Copyright (c) 2017 Andrii Ryzhkov, Nayelli LópezAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITOnline Journal Mundo Asia Pacifico; Vol 6, No 11 (2017)Hallyu perceived by young Koreans in the context of Korean Nation branding strategyHALLYU Y SU PERCEPCIÓN POR LOS JÓVENES COREANOS EN EL CONTEXTO DE LA MARCA PAÍS COREANAarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Ryzhkov, Andriic9b6607b-ada1-4e94-a3d5-9451c0474fc4-1López, Nayelli23d2ced9-1fe8-4ba1-9749-f8c5f6f6de51-1Universidad Autónoma de NayaritOnline Journal Mundo Asia Pacifico611626MAPORIGINALdocument (45).pdfdocument (45).pdfTexto completo PDFapplication/pdf1211948https://repository.eafit.edu.co/bitstreams/deb278c3-1367-45a0-b824-954e64d95cec/downloadba3c6fac37aac36e6bd18d0204dc47eeMD52articulo copia.htmlarticulo copia.htmlTexto completo HTMLtext/html979https://repository.eafit.edu.co/bitstreams/f039d2df-5340-4a05-8160-9ccdb293edc2/downloadb4ef99d816529a8a60e7e0d8ac0c6f6eMD53THUMBNAILminaitura-map_Mesa de trabajo 1.jpgminaitura-map_Mesa de trabajo 1.jpgimage/jpeg193168https://repository.eafit.edu.co/bitstreams/409d51e2-1d10-405a-85de-a56d9138e8ad/downloadbba97f39db3eff6ef515d9ceb3aa4910MD5110784/14811oai:repository.eafit.edu.co:10784/148112024-12-04 11:48:55.567open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
dc.title.spa.fl_str_mv HALLYU Y SU PERCEPCIÓN POR LOS JÓVENES COREANOS EN EL CONTEXTO DE LA MARCA PAÍS COREANA
title Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
spellingShingle Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
title_short Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
title_full Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
title_fullStr Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
title_full_unstemmed Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
title_sort Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
dc.creator.fl_str_mv Ryzhkov, Andrii
López, Nayelli
dc.contributor.author.spa.fl_str_mv Ryzhkov, Andrii
López, Nayelli
dc.contributor.affiliation.spa.fl_str_mv Universidad Autónoma de Nayarit
description This research aims to investigate the perceptions of young Koreans about the representativeness of the cultural phenomenon called Hallyu (or the “Korean Wave”) in the context of the Country Brand of the Republic of Korea. The work is based on surveys applied to university students from three different institutions in the Republic of Korea, in the analysis of the information extracted and in field work. This research provides, from the data collected from primary sources, a reflection that has not been previously elaborated, neither in Korean society, nor in other countries, on the strategies of the country brand of the Republic of Korea, headed from the State, but not supported by the society of the Asian country. The study allowed to reach a conclusion that questions the discourse that is handled from the power structures of the Republic of Korea.
publishDate 2017
dc.date.issued.none.fl_str_mv 2017-12-12
dc.date.available.none.fl_str_mv 2019-11-28T19:30:24Z
dc.date.accessioned.none.fl_str_mv 2019-11-28T19:30:24Z
dc.date.none.fl_str_mv 2017-12-12
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
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dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/14811
dc.identifier.doi.none.fl_str_mv 10.17230/map.v6.i11.01
identifier_str_mv 2344-8172
10.17230/map.v6.i11.01
url http://hdl.handle.net/10784/14811
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dc.rights.eng.fl_str_mv Copyright (c) 2017 Andrii Ryzhkov, Nayelli López
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dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv Online Journal Mundo Asia Pacifico; Vol 6, No 11 (2017)
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