Hallyu perceived by young Koreans in the context of Korean Nation branding strategy
This research aims to investigate the perceptions of young Koreans about the representativeness of the cultural phenomenon called Hallyu (or the “Korean Wave”) in the context of the Country Brand of the Republic of Korea. The work is based on surveys applied to university students from three differe...
- Autores:
-
Ryzhkov, Andrii
López, Nayelli
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14811
- Acceso en línea:
- http://hdl.handle.net/10784/14811
- Palabra clave:
- Rights
- License
- Copyright (c) 2017 Andrii Ryzhkov, Nayelli López
| Summary: | This research aims to investigate the perceptions of young Koreans about the representativeness of the cultural phenomenon called Hallyu (or the “Korean Wave”) in the context of the Country Brand of the Republic of Korea. The work is based on surveys applied to university students from three different institutions in the Republic of Korea, in the analysis of the information extracted and in field work. This research provides, from the data collected from primary sources, a reflection that has not been previously elaborated, neither in Korean society, nor in other countries, on the strategies of the country brand of the Republic of Korea, headed from the State, but not supported by the society of the Asian country. The study allowed to reach a conclusion that questions the discourse that is handled from the power structures of the Republic of Korea. |
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