Real Options Approach to Financial Valuation of Brands
Intangible assets are an important component of the market value of a company, particularly in brands which represent the competitive advantage of the company; however, both Accounting and Finance face a great challenge when trying to value them. The methods which have been proposed by the literatur...
- Autores:
-
Yessica González Londoño
Mauricio Zuluaga Carmona
Cecilia Maya Ochoa
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13972
- Acceso en línea:
- http://hdl.handle.net/10784/13972
- Palabra clave:
- Asset Pricing
Marketing
Intangible assets
brands
financial valuation of intangibles
compound real options
Clasificación JEL
G1
G12
M31
O34
Activos intangibles
marcas
valoración financiera de intangibles
valoración de activos financieros
opciones reales compuestas
marketing
JEL G1
G12
M31
O34
- Rights
- License
- Copyright © 2012 Yessica González Londoño, Mauricio Zuluaga Carmona, Cecilia Maya Ochoa
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| dc.title.eng.fl_str_mv |
Real Options Approach to Financial Valuation of Brands |
| dc.title.spa.fl_str_mv |
Enfoque de opciones reales para la valoración financiera de marcas |
| title |
Real Options Approach to Financial Valuation of Brands |
| spellingShingle |
Real Options Approach to Financial Valuation of Brands Asset Pricing Marketing Intangible assets brands financial valuation of intangibles compound real options Clasificación JEL G1 G12 M31 O34 Activos intangibles marcas valoración financiera de intangibles valoración de activos financieros opciones reales compuestas marketing JEL G1 G12 M31 O34 |
| title_short |
Real Options Approach to Financial Valuation of Brands |
| title_full |
Real Options Approach to Financial Valuation of Brands |
| title_fullStr |
Real Options Approach to Financial Valuation of Brands |
| title_full_unstemmed |
Real Options Approach to Financial Valuation of Brands |
| title_sort |
Real Options Approach to Financial Valuation of Brands |
| dc.creator.fl_str_mv |
Yessica González Londoño Mauricio Zuluaga Carmona Cecilia Maya Ochoa |
| dc.contributor.author.spa.fl_str_mv |
Yessica González Londoño Mauricio Zuluaga Carmona Cecilia Maya Ochoa |
| dc.contributor.affiliation.spa.fl_str_mv |
XM S.A. ESP. (Grupo ISA), Colombia Coordinador del Área Profesional en Finanzas del Tecnológico de Antioquia, Institución Universitaria. Medellín, Colombia Gerente Financiera y de Administración del Mercado (CFO-MO), XM S.A. ESP. (Grupo ISA) Colombi |
| dc.subject.keyword.eng.fl_str_mv |
Asset Pricing Marketing Intangible assets brands financial valuation of intangibles compound real options Clasificación JEL G1 G12 M31 O34 |
| topic |
Asset Pricing Marketing Intangible assets brands financial valuation of intangibles compound real options Clasificación JEL G1 G12 M31 O34 Activos intangibles marcas valoración financiera de intangibles valoración de activos financieros opciones reales compuestas marketing JEL G1 G12 M31 O34 |
| dc.subject.keyword.spa.fl_str_mv |
Activos intangibles marcas valoración financiera de intangibles valoración de activos financieros opciones reales compuestas marketing JEL G1 G12 M31 O34 |
| description |
Intangible assets are an important component of the market value of a company, particularly in brands which represent the competitive advantage of the company; however, both Accounting and Finance face a great challenge when trying to value them. The methods which have been proposed by the literature appear to be subjective, limited, and based on some theoretical errors. Their use is mainly circumscribed to the management of intangibles. This paper proposes a methodology for the financial valuation of brands based on the application of a compound real option model to a patent valuation, acknowledging the similarities in their construction. Later, an application to an insurance company is presented. |
| publishDate |
2019 |
| dc.date.issued.none.fl_str_mv |
04/12/2012 |
| dc.date.available.none.fl_str_mv |
2019-10-04T14:14:07Z |
| dc.date.accessioned.none.fl_str_mv |
2019-10-04T14:14:07Z |
| dc.date.none.fl_str_mv |
04/12/2012 |
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article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13972 |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13972 |
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spa |
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spa |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/1725 |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/1725 |
| dc.rights.eng.fl_str_mv |
Copyright © 2012 Yessica González Londoño, Mauricio Zuluaga Carmona, Cecilia Maya Ochoa |
| dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
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Acceso abierto |
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Copyright © 2012 Yessica González Londoño, Mauricio Zuluaga Carmona, Cecilia Maya Ochoa Acceso abierto http://purl.org/coar/access_right/c_abf2 |
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text/html |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
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AD-minister: No 21 (2012) |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees04/12/20122019-10-04T14:14:07Z04/12/20122019-10-04T14:14:07Z2256-43221692-0279http://hdl.handle.net/10784/13972Intangible assets are an important component of the market value of a company, particularly in brands which represent the competitive advantage of the company; however, both Accounting and Finance face a great challenge when trying to value them. The methods which have been proposed by the literature appear to be subjective, limited, and based on some theoretical errors. Their use is mainly circumscribed to the management of intangibles. This paper proposes a methodology for the financial valuation of brands based on the application of a compound real option model to a patent valuation, acknowledging the similarities in their construction. Later, an application to an insurance company is presented.Los activos intangibles, especialmente las marcas, son parte fundamental del valor de mercado de las compañías, pues representan su ventaja competitiva; sin embargo, la Contabilidad y las Finanzas se enfrentan ante un reto difícil al momento de valorarlos. Los métodos de medición de intangibles en la literatura revisada se caracterizan por ser limitados y subjetivos, e incluso presentan algunos errores conceptuales, encontrándose su utilidad principal en el campo de la gestión. Este artículo propone una metodología para la valoración financiera de marcas a partir de una extensión de la aplicación de opciones reales compuestas de las patentes, aprovechando las similitudes en su construcción. Su aplicación se ilustra mediante la valoración de la marca de una compañía aseguradora.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/1725http://publicaciones.eafit.edu.co/index.php/administer/article/view/1725Copyright © 2012 Yessica González Londoño, Mauricio Zuluaga Carmona, Cecilia Maya OchoaAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 21 (2012)Real Options Approach to Financial Valuation of BrandsEnfoque de opciones reales para la valoración financiera de marcasarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Asset PricingMarketingIntangible assetsbrandsfinancial valuation of intangiblescompound real optionsClasificación JELG1G12M31O34Activos intangiblesmarcasvaloración financiera de intangiblesvaloración de activos financierosopciones reales compuestasmarketingJEL G1G12M31O34Yessica González Londoño0ec18f8e-0781-410d-9e59-1e7fc42d882c-1Mauricio Zuluaga Carmonae84ad009-bc48-4efe-96fb-03cea915efd8-1Cecilia Maya Ochoa301c799f-cf12-467e-8fa7-735bb7fd126e-1XM S.A. ESP. (Grupo ISA), ColombiaCoordinador del Área Profesional en Finanzas del Tecnológico de Antioquia, Institución Universitaria. Medellín, ColombiaGerente Financiera y de Administración del Mercado (CFO-MO), XM S.A. ESP. (Grupo ISA) ColombiAD-minister21932THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/d001a276-42f9-40a8-a354-a2926fd4d733/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALEnfoque de opciones reales para la valoración financiera de marcas.pdfEnfoque de opciones reales para la valoración financiera de marcas.pdfTexto completo PDFapplication/pdf2308452https://repository.eafit.edu.co/bitstreams/6eee98db-9e85-4d3e-8d8f-ca88ee4e0b33/download9b363413f113656c45b182976062e7d3MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/63e2667d-9fd9-41b0-ad0b-bbe72e2888cc/download85fb0d05ee1c1c382fe0b30f1cefb375MD5310784/13972oai:repository.eafit.edu.co:10784/139722024-12-04 11:48:10.986open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |