Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo
Inside the notion of ‘consuming experiences’, it is important to consider traditional celebrations as an appropriate setting to understand the marketing of the concept of hedonic consumption experiences. Analizing the bull running experience in San Fermin, Spain, we seek to understand the meaning th...
- Autores:
-
Yaromir Muñoz Molina
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14084
- Acceso en línea:
- http://hdl.handle.net/10784/14084
- Palabra clave:
- Hedonic Consumption Experiences
Experiences Marketing
Pleasure
Crowding Effect
Openess
Vitality
Motion
Limit Absence.
Consumo hedonista
Mercadeo de experiencias
Riesgo
Emoción
Placer
Efecto de la masa
Apertura
Vitalidad
Movimiento
Ausencia de límites
- Rights
- License
- Copyright © 2005 Yaromir Muñoz Molina
| Summary: | Inside the notion of ‘consuming experiences’, it is important to consider traditional celebrations as an appropriate setting to understand the marketing of the concept of hedonic consumption experiences. Analizing the bull running experience in San Fermin, Spain, we seek to understand the meaning this experience has to the participating individuals in terms of the effects of risk and crowding over their pleasure. We used qualitative data in this study. The results have shown the emergence of four notions: openess, vitality, motion, and absence of limits; we have also found that tradition is a central dimension to enjoy this experience. |
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