Estrategy and cognition: the strategy execution process through cognitive alignment
The alternative-generating processes and strategic decision making are results of mental maps subjectively built by decision makers and executors. The different agents of the organization, understood as a socio-technical complexity, decide and act through mental maps used to “read” the reality. The...
- Autores:
-
Alberto Ramón Levy
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13985
- Acceso en línea:
- http://hdl.handle.net/10784/13985
- Palabra clave:
- Strategy
Mental Maps
Alignment
Cognition
Execution.
Estrategia
Mapas Mentales
Alineamiento
Cognición
Ejecución.
- Rights
- License
- Copyright © 2011 Alberto Ramón Levy
| Summary: | The alternative-generating processes and strategic decision making are results of mental maps subjectively built by decision makers and executors. The different agents of the organization, understood as a socio-technical complexity, decide and act through mental maps used to “read” the reality. The alignment of these mental maps, that is based on convergent communication, contributes to reduce cognitive dispersion in the agents and, becomes the key to strategy execution and organizational learning. |
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