Colombian Coffee in China Opportunities and Challenges
This article seeks to explore business opportunities, as well as expand the vision of China as a potential market for Colombian coffee. This publication is part of the dissemination of the research results of the Asia Pacific Research Seedbed in 2014, which was divided into two parts. The first part...
- Autores:
-
Jímenez Posada, Mateo
Arango Roldán, María
Gómez Gómez, Laura
Gómez Cataño, Lorena
Palacios Ramírez, Gabriela
Restrepo Campuzano, Andrés
Toro Restrepo, Sebastián
Vásquez Ochoa, Manuela
- Tipo de recurso:
- Fecha de publicación:
- 2015
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/14833
- Acceso en línea:
- http://hdl.handle.net/10784/14833
- Palabra clave:
- Coffee
Colombia
China
International Business
Market Strategy
Consumer Trends
Café
Colombia
China
Negocios Internacionales
Estrategia De Mercado
Tendencias Del Consumidor
- Rights
- License
- Acceso abierto
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| dc.title.eng.fl_str_mv |
Colombian Coffee in China Opportunities and Challenges |
| dc.title.spa.fl_str_mv |
Café Colombiano en China Oportunidades y Desafíos |
| title |
Colombian Coffee in China Opportunities and Challenges |
| spellingShingle |
Colombian Coffee in China Opportunities and Challenges Coffee Colombia China International Business Market Strategy Consumer Trends Café Colombia China Negocios Internacionales Estrategia De Mercado Tendencias Del Consumidor |
| title_short |
Colombian Coffee in China Opportunities and Challenges |
| title_full |
Colombian Coffee in China Opportunities and Challenges |
| title_fullStr |
Colombian Coffee in China Opportunities and Challenges |
| title_full_unstemmed |
Colombian Coffee in China Opportunities and Challenges |
| title_sort |
Colombian Coffee in China Opportunities and Challenges |
| dc.creator.fl_str_mv |
Jímenez Posada, Mateo Arango Roldán, María Gómez Gómez, Laura Gómez Cataño, Lorena Palacios Ramírez, Gabriela Restrepo Campuzano, Andrés Toro Restrepo, Sebastián Vásquez Ochoa, Manuela |
| dc.contributor.author.spa.fl_str_mv |
Jímenez Posada, Mateo Arango Roldán, María Gómez Gómez, Laura Gómez Cataño, Lorena Palacios Ramírez, Gabriela Restrepo Campuzano, Andrés Toro Restrepo, Sebastián Vásquez Ochoa, Manuela |
| dc.subject.keyword.eng.fl_str_mv |
Coffee Colombia China International Business Market Strategy Consumer Trends |
| topic |
Coffee Colombia China International Business Market Strategy Consumer Trends Café Colombia China Negocios Internacionales Estrategia De Mercado Tendencias Del Consumidor |
| dc.subject.keyword.spa.fl_str_mv |
Café Colombia China Negocios Internacionales Estrategia De Mercado Tendencias Del Consumidor |
| description |
This article seeks to explore business opportunities, as well as expand the vision of China as a potential market for Colombian coffee. This publication is part of the dissemination of the research results of the Asia Pacific Research Seedbed in 2014, which was divided into two parts. The first part, published in the last edition, included an analysis of China's economy, its hot beverage market, its coffee production and imports of that product. In this second part, the main trends of the Chinese consumer are exposed, as well as two models (e-commerce and manufacturing) for the successful penetration of Colombian coffee in the Chinese market. This document also carries out a DOFA analysis (weaknesses, opportunities, strengths and threats) to evaluate the possibilities of achieving a better positioning of Colombian coffee in that market. |
| publishDate |
2015 |
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2015-12-15 |
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2019-11-28T19:31:21Z |
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2019-11-28T19:31:21Z |
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2015-12-15 |
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2344-8172 |
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http://hdl.handle.net/10784/14833 |
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10.17230/map.v4.i7.02 |
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2344-8172 10.17230/map.v4.i7.02 |
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spa |
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Acceso abierto |
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Universidad EAFIT |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees2015-12-152019-11-28T19:31:21Z2015-12-152019-11-28T19:31:21Z2344-8172http://hdl.handle.net/10784/1483310.17230/map.v4.i7.02This article seeks to explore business opportunities, as well as expand the vision of China as a potential market for Colombian coffee. This publication is part of the dissemination of the research results of the Asia Pacific Research Seedbed in 2014, which was divided into two parts. The first part, published in the last edition, included an analysis of China's economy, its hot beverage market, its coffee production and imports of that product. In this second part, the main trends of the Chinese consumer are exposed, as well as two models (e-commerce and manufacturing) for the successful penetration of Colombian coffee in the Chinese market. This document also carries out a DOFA analysis (weaknesses, opportunities, strengths and threats) to evaluate the possibilities of achieving a better positioning of Colombian coffee in that market.El presente artículo busca explorar las oportunidades de negocios, así como ampliar la visión sobre China como mercado potencial para el café colombiano. Esta publicación hace parte de la divulgación de los resultados de la investigación del Semillero de Investigación de Asia Pacífico en el 2014, la cual fue dividida en dos partes. La primera parte, fue publicada en la edición pasada, incluyó un análisis de la economía de China, de su mercado de bebidas calientes, su producción cafetera y las importaciones de dicho producto. En esta segunda parte,se exponen las principales tendencias del consumidor chino, así como dos modelos (e-commerce y manufactura) para la penetración exitosa del café colombiano en el mercado chino. Este documento realiza también un análisis DOFA (debilidades, oportunidades, fortalezas y amenazas) para evaluar las posibilidades de lograr un mayor posicionamiento del café colombiano en ese mercado.application/pdfspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/map/article/view/3365http://publicaciones.eafit.edu.co/index.php/map/article/view/3365Copyright (c) 2015 Mateo Jímenez Posada, María Arango Roldán, Laura Gómez Gómez, Lorena Gómez Cataño, Gabriela Palacios Ramírez, Andrés Restrepo Campuzano, Sebastián Toro Restrepo, Manuela Vásquez OchoaAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITOnline Journal Mundo Asia Pacifico; Vol 4, No 7 (2015)Colombian Coffee in China Opportunities and ChallengesCafé Colombiano en China Oportunidades y Desafíosarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1CoffeeColombiaChinaInternational BusinessMarket StrategyConsumer TrendsCaféColombiaChinaNegocios InternacionalesEstrategia De MercadoTendencias Del ConsumidorJímenez Posada, Mateo36fc51d8-4088-404b-8897-b31b96a1867c-1Arango Roldán, María35532938-abbd-4684-b072-363c9b2b32c2-1Gómez Gómez, Laura240cbdff-86ba-4d17-bded-f45006f1a1c2-1Gómez Cataño, Lorenafd83765f-9dbb-4b91-a6cd-3eddf9a9d4c5-1Palacios Ramírez, Gabriela32baab97-7daa-4606-bc60-1e444c892d20-1Restrepo Campuzano, Andrés83b01888-d6f4-4cb1-a3af-b1996bb91294-1Toro Restrepo, Sebastián3b99585b-ede8-4add-b4a0-51fdda4483df-1Vásquez Ochoa, Manuela317801f8-25f4-499c-b343-7026ca98c916-1Online Journal Mundo Asia Pacifico474355MAPTHUMBNAILminaitura-map_Mesa de trabajo 1.jpgminaitura-map_Mesa de trabajo 1.jpgimage/jpeg193168https://repository.eafit.edu.co/bitstreams/f9a274e3-a5a1-4756-be99-2d8c4e146f76/downloadbba97f39db3eff6ef515d9ceb3aa4910MD51ORIGINALdocument (23).pdfdocument (23).pdfTexto completo PDFapplication/pdf902155https://repository.eafit.edu.co/bitstreams/972b23b6-5d68-42f4-8f73-d0b6bb334dfb/download40fd68e3fd774306985a7792bf8aacf6MD521.html1.htmlTexto completo HTMLtext/html979https://repository.eafit.edu.co/bitstreams/fafe21d6-1aab-4bb0-a7d2-d6fc7dff4ce1/download5a09ea8e4c898819837f494f5b45d9efMD5310784/14833oai:repository.eafit.edu.co:10784/148332024-12-04 11:48:57.104open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |