Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food
This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the...
- Autores:
-
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
Lux Stella Cabrera Viveros
Hernán Lozano
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- spa
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13998
- Acceso en línea:
- http://hdl.handle.net/10784/13998
- Palabra clave:
- Client Perceived Value
Industrial Product
Competitive Analysis.
Valor percibido por el cliente
producto industrial
análisis competitivo.
- Rights
- License
- Acceso abierto
| Summary: | This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the product “metal double-layer polypropylene bioriented laminate to package food”. The applied procedure is an example that could be repeated, mutatis mutandis, for any kind of product or service. |
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