What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?
76 páginas
- Autores:
-
Monsalve Gómez, Sofia
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2020
- Institución:
- Universidad EIA .
- Repositorio:
- Repositorio EIA .
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eia.edu.co:11190/2732
- Acceso en línea:
- https://repository.eia.edu.co/handle/11190/2732
- Palabra clave:
- Glamping
e-WOM
Customer’s attitude
Purchase intention,
Online travel communities
- Rights
- openAccess
- License
- Derechos Reservados - Universidad EIA, 2020
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What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| title |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| spellingShingle |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? Glamping e-WOM Customer’s attitude Purchase intention, Online travel communities |
| title_short |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| title_full |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| title_fullStr |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| title_full_unstemmed |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| title_sort |
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? |
| dc.creator.fl_str_mv |
Monsalve Gómez, Sofia |
| dc.contributor.advisor.none.fl_str_mv |
Koetz, Clara |
| dc.contributor.author.none.fl_str_mv |
Monsalve Gómez, Sofia |
| dc.subject.proposal.eng.fl_str_mv |
Glamping e-WOM Customer’s attitude Purchase intention, Online travel communities |
| topic |
Glamping e-WOM Customer’s attitude Purchase intention, Online travel communities |
| description |
76 páginas |
| publishDate |
2020 |
| dc.date.issued.none.fl_str_mv |
2020 |
| dc.date.accessioned.none.fl_str_mv |
2021-03-25T17:18:34Z |
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2021-03-25T17:18:34Z |
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Trabajo de grado - Pregrado |
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Monsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA]. Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/2732 |
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Monsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA]. Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/2732 |
| dc.language.iso.spa.fl_str_mv |
eng |
| language |
eng |
| dc.rights.spa.fl_str_mv |
Derechos Reservados - Universidad EIA, 2020 |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) |
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Derechos Reservados - Universidad EIA, 2020 https://creativecommons.org/licenses/by-nc-nd/4.0/ Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) http://purl.org/coar/access_right/c_abf2 |
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Universidad EIA |
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Ingeniería Administrativa |
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Escuela de Ciencias Económicas y Administrativas |
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Envigado (Antioquia, Colombia) |
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Universidad EIA . |
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Koetz, Clara045d00773575035b5335cf873031b80f-1Monsalve Gómez, Sofia564c468edb035822d3987d735aa3cf7f6002021-03-25T17:18:34Z2021-03-25T17:18:34Z2020https://repository.eia.edu.co/handle/11190/2732Monsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA]. Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/273276 páginasABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase intention regarding glamping services in Colombia. This study was conducted using information available on TripAdvisor about BubbleSky glamping. A survey was launched to collect data about the use of online travel communities by glamping visitors in Colombia. The findings show that the use of TripAdvisor for information search in travel planning tends to positively influence customer’s customers attitudes and purchase intentions towards glamping services. This paper confirms the importance of e-WOM regarding glamping services in Colombia and contributes to a major understanding in terms of the influence of e-WOM on reservation making process.PregradoIngeniero(a) Administrativo(a)application/pdfengUniversidad EIAIngeniería AdministrativaEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia)Derechos Reservados - Universidad EIA, 2020https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?Trabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionTexthttps://purl.org/redcol/resource_type/TPhttp://purl.org/coar/version/c_970fb48d4fbd8a85Glampinge-WOMCustomer’s attitudePurchase intention,Online travel communitiesPublicationORIGINALMonsalveSofia_2020_WhatInfluenceEwom.pdfMonsalveSofia_2020_WhatInfluenceEwom.pdfTrabajo de gradoapplication/pdf967637https://repository.eia.edu.co/bitstreams/0317e94a-752f-43aa-bf36-14869c5bb21b/download4ccffe81d66660b8091022c45e35dc9aMD51LICENSElicense.txtlicense.txttext/plain; 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