Financial strategic planning in the family pharmacy chains of the state Zulia-Venezuela [Planificación estratégica financiera en las cadenas de farmacias familiares del estado zulia-Venezuela]

Financial strategic planning is a process that encompasses a set of methods, instruments and objectives for the evaluation of an organization, in order to anticipate its needs for funds and its correct use represents a sustainable advantage for it. In the case of family businesses, this process is a difficult task, because business objectives are not always aligned with those of the business family. In this sense, the strategic financial planning of the family pharmacy chains of Zulia state - Venezuela was analyzed. To this end, a descriptive, non-experimental, field study was carried out, using a questionnaire containing 49 items to a sample represented by 6 pharmacy chains, which encompass 82 establishments. The results show that this sector is developing in a highly changing economic, political and social environment, which requires a constant redefinition of its strategies, whose effort is focused on maintaining adequate levels of inventories, at the same time guaranteeing necessary levels of solvency and liquidity to respond to their obligations. It is concluded that the planning process presents serious weaknesses mainly associated with environmental threats, related to the lack of links between family and financial objectives, and the lack of effective financial tools.

• Autores: Romero, Jenny Andrea; Zabala, Keily
• Tipo de recurso: Article of journal
• Fecha de publicación: 2018
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/7613
• Acceso en línea: https://hdl.handle.net/11323/7613; https://repositorio.cuc.edu.co/
• Palabra clave: Planeación estratégica; Farmacias familiares; Venezuela
• Rights: openAccess
• License: CC0 1.0 Universal