Analysis of types of innovation in micro and small-sized enterprises: a case study in Barranquilla, Colombia
Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovat...
- Autores:
-
Baez Palencia, Diego Alberto
Camargo-Acuña, Genesis
Logreira Vargas, Cristina
Vásquez-Peñaloza, Lisseth
Alvarez-Gomez, Angie
Payares Jimenez, Karen
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/13321
- Acceso en línea:
- https://hdl.handle.net/11323/13321
https://repositorio.cuc.edu.co/
- Palabra clave:
- Innovation dynamic-capability
Product innovation
Process innovation
Organizational innovation
Marketing innovation
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
| Summary: | Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovation in the company and their contribution to the innovation capability in the context of MSMEs. Four types of innovation were evaluated: product innovation, process innovation, organizational innovation, and marketing innovation. A structural equation model was implemented through nine dimensions measured in 207 micro and small companies in Barranquilla, Colombia. The main findings showed statistical significance from the dimensions studied on the dynamic innovation capability. |
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