Análisis del nivel de competitividad en clústers. Caso iniciativa turismo de naturaleza en Atlántico, Colombia
This paper presents the application of a competitiveness measurement methodology for the nature tourism initiative in Atlántico, Colombia. Results indicate that cluster initiative is in a early undeveloped stage, based on intensive use of traditional factors, highlighting problems such as the lack o...
- Autores:
-
Puello-Pereira, Nataly
Ovallos-Gazabon, David
Hugueth, Alfredo
Díaz Solano, Beatriz Helena
silva d, jesus g
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/5974
- Acceso en línea:
- https://hdl.handle.net/11323/5974
https://repositorio.cuc.edu.co/
- Palabra clave:
- Cluster
Nature tourism
Entrepreneurship
Data mining
Competitividad
Clúster
Turismo de naturaleza
Emprendimiento
Minería de datos
- Rights
- openAccess
- License
- CC0 1.0 Universal
| Summary: | This paper presents the application of a competitiveness measurement methodology for the nature tourism initiative in Atlántico, Colombia. Results indicate that cluster initiative is in a early undeveloped stage, based on intensive use of traditional factors, highlighting problems such as the lack of infrastructure, untrained human talent, lack of a defined offer and lack of promotion activities. Likewise, an analysis is made of the contributions of the analyzed actors through data mining tools, which shows great coherence between problems and opportunities for the initiative development. |
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