EMPRENDIMIENTO CORPORATIVO (EC) EN EL SECTOR DE RADIODIFUSIÓN SONORA EN LA CIUDAD BARRANQUILLA

Understanding that Corporate Entrepreneurship implies the manifestation of indicators in the face of proactivity, innovation and assumption of risk, the present investigation arises, whose objective was to characterize how Corporate Entrepreneurship is presented in the companies of the Sonora Radiodifusión sector in the city of Barranquilla. To achieve this goal, a non experimental, quantitative design was followed and the entrepreneurial performance scale (EPI) was applied to a sample of 60 people in management positions, 10 for each of the 6 companies in the sound broadcasting sector registered. before the Chamber of Commerce of the city of Barranquilla that formed the study population. The results obtained indicate under the conceptual model of the authors Covin and Slevin (1991), that there is a negative tendency in the entrepreneurial behavior of the leaders and senior managers of the sample taken. The characterization of innovation, proactivity and risk taking, evidenced, among other aspects, that with respect to new products, services and processes, although they include innovative aspects greater than those introduced by their main competitors, they do not make improvements or revisions of these news with sufficient regularity, at least not in the next two years. The greater portion of the organizations manifested to be characterized by preferring an assertive or respectful treatment towards their competitors and by looking for problems, unusual solutions that are explored through the exchange of ideas among the workers. However, contrary to this, they claim not to have a charismatic leader as an authority and that this high-level decision is not characterized by the active search for great opportunities, preferring not to emphasize approved products but in new products that could generate high costs.

• Autores: HERNÁNDEZ PEDRAZA, WILMER IVÁN
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2018
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/176
• Acceso en línea: http://hdl.handle.net/11323/176; https://repositorio.cuc.edu.co/
• Palabra clave: emprendimiento corporativo; intensidad emprendedora; intraemprendimiento
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual