Análisis de factibilidad para la creación de un modelo de negocio con destino a la exportación de fruta deshidratada al Reino Unido

This paper "FEASIBILITY ANALYSIS FOR BUILDING A BUSINESS MODEL WITH EXPORT DESTINATION OF DRIED FRUITS TO THE UK" has as main foundation leveraging existing trade relations with the European Union, especially with the UK, allowing inroads to new markets through non-traditional exports in which the raw material has gone through a transformation process. Tropical fruits such as banana, coconut, pineapple and mango fruits were selected as ideal for dehydration through the process based on their physical characteristics and nutritional equally by its high demand in this market. Throughout each of the chapters developed in this work is described from the different existing dehydration processes, where the emphasis in this project selected for the reference to the benefits thereof; undergoing a profound market research which examines English consumer behavior, income per capita, Colombian entrepreneurs opportunities in this market, the various international export mechanisms and regulations necessary to enter it, then developing a market study that allowed segmentation target market, supplier evaluation and analysis and competition analysis. Finally, we develop the financial viability of the project in which the projections made for the early years of operation and expected rates of return.

• Autores: Jiménez Ortiz, Adriana; Torres Pérez, Maryoly
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/895
• Acceso en línea: https://hdl.handle.net/11323/895; https://repositorio.cuc.edu.co/
• Palabra clave: Exportación; Procesos de Deshidratación; Acuerdos comerciales entre Colombia y la Unión Europea; Normatividad; Estudio de mercados; Mercado objetivo; Export Dehydration Processes; Regulations; Market Research; Target Market; Trade agreements between Colombia and the European Union
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual