Estudio de viabilidad de exportar plátanos procesados y congelados hacia la Unión Europea

Currently trade relations between Colombia and the European Union are in the process of growth by the entry into force of the free trade agreement between these parties in July 2013.This allowed to conduct a market survey in order to explore new business ideas that will help those entrepreneurs and Colombian entrepreneurs to open new business opportunities at the trade bloc that is most important in the world which is the Union European. Under the previous context, this research was based on the question of whether it is feasible to export bananas, processed and frozen to the European Union in which there were market studies of the financial study, the countries of the European Union, the technical analysis of the product, steps to export and all those minimum requirements for the marketing of this product. The banana is most export fruit in the world and the fourth product in terms of value of production, where Europe is the region showing the highest consumption of this fruit in the world, since it is a product rich in proteins, carbohydrates, nutrients, vitamins, good for human consumption, low price and easy ideal preparation for the lifestyle that European society.

• Autores: Torres Amaya, Sebastián Gabriel
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/4642
• Acceso en línea: http://hdl.handle.net/11323/4642; https://repositorio.cuc.edu.co/
• Palabra clave: Tratado de libre comercio; Plátano; Estudio de mercado; Unión Europea; Consumo; Producto; Free trade; Banana; Market study; European Union; Consumption; Product
• Rights: openAccess
• License: Attribution-NonCommercial-ShareAlike 4.0 International