DISEÑO DE ESTRATEGIAS QUE PERMITAN DETERMINAR LA EXCELENCIA DEL SERVICIO AL CLIENTE PRESTADO POR PARTE DE LOS COLABORADORES DEL BANCO CAJA SOCIAL OFICINA SOLEDAD, DURANTE EL I SEMESTRE DEL AÑO 2013

The project entitled "Design strategies to determine the excellence of customer service provided by the staff of Banco Caja Social Soledad office, during the first half of 2013", was established due to the need to know whether customers office above, are satisfied with the care or service provided by the partners of this entity, if the products offered fill all your financial expectations. That is why the project is designed to determine if customers find a high degree of satisfaction with the service and the product that is being offered and whether Bank employees are complying with the rules and policies established in the state, aimed at providing excellent customer service. Databases will take to implement the CRM customer assets, and inactive users, generate a high level of brand recall among people who visit, in order to attract more customers and increasing our customer base office, to generate much more uptake and profitability. This project will benefit both customers and employees the Bank as to the extent that employees provide excellent customer service and meet their financial needs more investment and business opportunities, getting mutual benefit.

• Autores: Arjona R, Helga C
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2012
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/509
• Acceso en línea: https://hdl.handle.net/11323/509; https://repositorio.cuc.edu.co/
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual