Una metodología innovadora para la planeación estratégica en las universidades

El propósito de este artículo es presentar una metodología para la planeación estratégica de las universidades, construida a través de la integración teórica de los aportes de la última década sobre la temática. Los principales resultados muestran que el contexto actual desafía a las universidades a...

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Autores:
Serrano Cárdenas, Lizeth
Bravo Ibarra, Edna
Amante García, Beatriz
Tipo de recurso:
Article of journal
Fecha de publicación:
2013
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
spa
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/2641
Acceso en línea:
http://hdl.handle.net/11323/2641
https://repositorio.cuc.edu.co/
Palabra clave:
Planeación Estratégica
Educación
Estrategia
Metodología
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id RCUC2_c9c4ab1e86daa8e8cc73d9cfb7c8b721
oai_identifier_str oai:repositorio.cuc.edu.co:11323/2641
network_acronym_str RCUC2
network_name_str REDICUC - Repositorio CUC
repository_id_str
dc.title.spa.fl_str_mv Una metodología innovadora para la planeación estratégica en las universidades
dc.title.translated.eng.fl_str_mv Strategic planning in universities: an innovative methodology
title Una metodología innovadora para la planeación estratégica en las universidades
spellingShingle Una metodología innovadora para la planeación estratégica en las universidades
Planeación Estratégica
Educación
Estrategia
Metodología
title_short Una metodología innovadora para la planeación estratégica en las universidades
title_full Una metodología innovadora para la planeación estratégica en las universidades
title_fullStr Una metodología innovadora para la planeación estratégica en las universidades
title_full_unstemmed Una metodología innovadora para la planeación estratégica en las universidades
title_sort Una metodología innovadora para la planeación estratégica en las universidades
dc.creator.fl_str_mv Serrano Cárdenas, Lizeth
Bravo Ibarra, Edna
Amante García, Beatriz
dc.contributor.author.spa.fl_str_mv Serrano Cárdenas, Lizeth
Bravo Ibarra, Edna
Amante García, Beatriz
dc.subject.spa.fl_str_mv Planeación Estratégica
Educación
Estrategia
Metodología
topic Planeación Estratégica
Educación
Estrategia
Metodología
description El propósito de este artículo es presentar una metodología para la planeación estratégica de las universidades, construida a través de la integración teórica de los aportes de la última década sobre la temática. Los principales resultados muestran que el contexto actual desafía a las universidades a diseñar estrategias de gestión innovadoras que respondan a prioridades que incluyen: el aumento gradual de la infraestructura tecnológica, acorde con las tendencias del entorno, la aceleración del aprendizaje a través de estrategias personalizadas y flexibles y la motivación de nuevas capacidades en el personal que le permitan a la universidad una innovación radical que mantenga un enfoque orientado al cambio en el largo plazo. En este contexto, las fases propuestas para la construcción de planes estratégicos que direccionen estos requerimientos son: Fase de diagnóstico estratégico, fase de prospectiva estratégica, fase de project strategy y, finalmente, fase de comunicación y actualización del plan estratégico.
publishDate 2013
dc.date.issued.none.fl_str_mv 2013-07-01
dc.date.accessioned.none.fl_str_mv 2019-02-20T00:31:04Z
dc.date.available.none.fl_str_mv 2019-02-20T00:31:04Z
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.content.spa.fl_str_mv Text
dc.type.driver.spa.fl_str_mv info:eu-repo/semantics/article
dc.type.redcol.spa.fl_str_mv http://purl.org/redcol/resource_type/ART
dc.type.version.spa.fl_str_mv info:eu-repo/semantics/acceptedVersion
format http://purl.org/coar/resource_type/c_6501
status_str acceptedVersion
dc.identifier.citation.spa.fl_str_mv Serrano Cárdenas, L., Bravo Ibarra, E., & Amante García, B. (2013). Una metodología innovadora para la planeación estratégica en las universidades. INGE CUC, 9(1), 43-63. Recuperado a partir de https://revistascientificas.cuc.edu.co/ingecuc/article/view/144
dc.identifier.issn.spa.fl_str_mv 0122-6517, 2382-4700 electrónico
dc.identifier.uri.spa.fl_str_mv http://hdl.handle.net/11323/2641
dc.identifier.eissn.spa.fl_str_mv 2382-4700
dc.identifier.instname.spa.fl_str_mv Corporación Universidad de la Costa
dc.identifier.pissn.spa.fl_str_mv 0122-6517
dc.identifier.reponame.spa.fl_str_mv REDICUC - Repositorio CUC
dc.identifier.repourl.spa.fl_str_mv https://repositorio.cuc.edu.co/
identifier_str_mv Serrano Cárdenas, L., Bravo Ibarra, E., & Amante García, B. (2013). Una metodología innovadora para la planeación estratégica en las universidades. INGE CUC, 9(1), 43-63. Recuperado a partir de https://revistascientificas.cuc.edu.co/ingecuc/article/view/144
0122-6517, 2382-4700 electrónico
2382-4700
Corporación Universidad de la Costa
0122-6517
REDICUC - Repositorio CUC
url http://hdl.handle.net/11323/2641
https://repositorio.cuc.edu.co/
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartofseries.spa.fl_str_mv INGE CUC; Vol. 9, Núm. 1 (2013)
dc.relation.ispartofjournal.spa.fl_str_mv INGE CUC
INGE CUC
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[68] E. Olsen, Strategic planning for dummies. Hoboken: John Wiley & Sons, 2011, 384 p.
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[74] J. Vargas, “La educación del futuro, el futuro de la educación en México”. En: TECSISTECATL: Economía y Sociedad de México. Vol. 1, No. 4 (2008), pp. 10-12.
[75] K. L. Hammond, H. A. Harmony and R. L. Webster, “University performance and strategic marketing: an extended study”. En: Marketing Intelligence & Planning. Vol. 25, No. 5 (2007), pp. 436-459.
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spelling Serrano Cárdenas, Lizeth741a6765fba7a4b91a3696e8588f7dd8Bravo Ibarra, Edna99c537996891e63d783513ce23458938Amante García, Beatrizd414c8357cd3c494ca52c174c87056d82019-02-20T00:31:04Z2019-02-20T00:31:04Z2013-07-01Serrano Cárdenas, L., Bravo Ibarra, E., & Amante García, B. (2013). Una metodología innovadora para la planeación estratégica en las universidades. INGE CUC, 9(1), 43-63. Recuperado a partir de https://revistascientificas.cuc.edu.co/ingecuc/article/view/1440122-6517, 2382-4700 electrónicohttp://hdl.handle.net/11323/26412382-4700Corporación Universidad de la Costa0122-6517REDICUC - Repositorio CUChttps://repositorio.cuc.edu.co/El propósito de este artículo es presentar una metodología para la planeación estratégica de las universidades, construida a través de la integración teórica de los aportes de la última década sobre la temática. Los principales resultados muestran que el contexto actual desafía a las universidades a diseñar estrategias de gestión innovadoras que respondan a prioridades que incluyen: el aumento gradual de la infraestructura tecnológica, acorde con las tendencias del entorno, la aceleración del aprendizaje a través de estrategias personalizadas y flexibles y la motivación de nuevas capacidades en el personal que le permitan a la universidad una innovación radical que mantenga un enfoque orientado al cambio en el largo plazo. En este contexto, las fases propuestas para la construcción de planes estratégicos que direccionen estos requerimientos son: Fase de diagnóstico estratégico, fase de prospectiva estratégica, fase de project strategy y, finalmente, fase de comunicación y actualización del plan estratégico.This research aims to set out a methodology to develop strategic planning processes in universities. The methodology was developed using a theoretical integration of contribu-tions about strategic management over the last decade. Findings of this research indi-cate that the current highly dynamic context challenges universities to design innova-tive management strategies to respond to strategic priorities such as: a gradual growth of technology infrastructure in line with up-to-date trends, the accelerated process of learning through customized and flexible strategies, and finally, staff’s motivation for developing new capabilities to ensure a radical innovation oriented to keep a permanent approach towards a long-term change. In this context, the stages proposed for creating strategic plans are: Stage of Strategic Assessment, Stage of Strategic Prospects, Stage of Project Strategy, and lastly, Stage of Communication and Strategic Plan Updateapplication/pdfspaCorporación Universidad de la CostaINGE CUC; Vol. 9, Núm. 1 (2013)INGE CUCINGE CUC[1] J. Fagerberg, H. Landström, Y. 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