Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia

La sostenibilidad es un valor que se ha constituido como imperativo en la gestión empresarial, promovido como un elemento necesario en el contexto de competitividad global y una estrategia en el desarrollo de nuevos negocios. En empresas medianas y pequeñas, se encuentra relacionado con los valores...

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Autores:
Montenegro, Yamile Andrea
Vargas Villamizar, Oscar Hernán
Tipo de recurso:
Article of journal
Fecha de publicación:
2023
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
spa
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oai:repositorio.cuc.edu.co:11323/11988
Acceso en línea:
https://hdl.handle.net/11323/11988
https://doi.org/10.17981/econcuc.44.2.2023.Org.5
Palabra clave:
Sustainability
Organizational value
Entrepreneurship
Top management theory
Sustainable business
Sostenibilidad
Valor organizacional
Emprendimiento
Teoría de los mandos superiores
Negocio sostenible
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openAccess
License
Yamile Andrea Montenegro, Oscar Hernán Vargas Villamizar - 2023
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dc.title.spa.fl_str_mv Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
dc.title.translated.eng.fl_str_mv Sustainability as a value: experience from a German entrepreneur starting up a company in Colombia
title Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
spellingShingle Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
Sustainability
Organizational value
Entrepreneurship
Top management theory
Sustainable business
Sostenibilidad
Valor organizacional
Emprendimiento
Teoría de los mandos superiores
Negocio sostenible
title_short Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
title_full Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
title_fullStr Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
title_full_unstemmed Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
title_sort Sostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en Colombia
dc.creator.fl_str_mv Montenegro, Yamile Andrea
Vargas Villamizar, Oscar Hernán
dc.contributor.author.spa.fl_str_mv Montenegro, Yamile Andrea
Vargas Villamizar, Oscar Hernán
dc.subject.eng.fl_str_mv Sustainability
Organizational value
Entrepreneurship
Top management theory
Sustainable business
topic Sustainability
Organizational value
Entrepreneurship
Top management theory
Sustainable business
Sostenibilidad
Valor organizacional
Emprendimiento
Teoría de los mandos superiores
Negocio sostenible
dc.subject.spa.fl_str_mv Sostenibilidad
Valor organizacional
Emprendimiento
Teoría de los mandos superiores
Negocio sostenible
description La sostenibilidad es un valor que se ha constituido como imperativo en la gestión empresarial, promovido como un elemento necesario en el contexto de competitividad global y una estrategia en el desarrollo de nuevos negocios. En empresas medianas y pequeñas, se encuentra relacionado con los valores y experiencias personales y culturales del líder o emprendedor, que permean la actividad empresarial y en particular la toma de decisiones.  El articulo analiza el caso de Prost S.A.S., -una empresa de jugos que inicia en Colombia por jóvenes emprendedores alemanes-, desde la teoría de los mandos superiores, considerando la influencia de los valores personales en la implementación de la sostenibilidad en el negocio. El estudio de caso es de carácter cualitativo y exploratorio, y se realizó a través de una entrevista semiestructurada al fundador de la empresa Prost SAS. Como resultado se evidenció que efectivamente las concepciones o valores personales son transmitidos por los fundadores a la empresa. Sin embargo, existen factores externos que pueden cuestionar el valor de la sostenibilidad como algo positivo en el desarrollo del negocio, o incluso pueden poner en peligro la viabilidad a largo plazo de las pequeñas empresas. Como conclusión la sostenibilidad es un valor que se corresponde con la visión o intención del líder de la empresa, sin embargo, la implementación en procesos en la empresa puede verse afectado por factores externos.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2023-07-01 00:00:00
2024-04-09T20:10:27Z
dc.date.available.none.fl_str_mv 2023-07-01 00:00:00
2024-04-09T20:10:27Z
dc.date.issued.none.fl_str_mv 2023-07-01
dc.type.spa.fl_str_mv Artículo de revista
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Bourne, H. & Jenkins, M. (2013). Organizational Values: A Dynamic Perspective. Or­ganization Studies, 34(4), 495–514. https://doi.org/10.1177/0170840612467155
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spelling Montenegro, Yamile AndreaVargas Villamizar, Oscar Hernán2023-07-01 00:00:002024-04-09T20:10:27Z2023-07-01 00:00:002024-04-09T20:10:27Z2023-07-010120-3932https://hdl.handle.net/11323/11988https://doi.org/10.17981/econcuc.44.2.2023.Org.510.17981/econcuc.44.2.2023.Org.52382-3860La sostenibilidad es un valor que se ha constituido como imperativo en la gestión empresarial, promovido como un elemento necesario en el contexto de competitividad global y una estrategia en el desarrollo de nuevos negocios. En empresas medianas y pequeñas, se encuentra relacionado con los valores y experiencias personales y culturales del líder o emprendedor, que permean la actividad empresarial y en particular la toma de decisiones.  El articulo analiza el caso de Prost S.A.S., -una empresa de jugos que inicia en Colombia por jóvenes emprendedores alemanes-, desde la teoría de los mandos superiores, considerando la influencia de los valores personales en la implementación de la sostenibilidad en el negocio. El estudio de caso es de carácter cualitativo y exploratorio, y se realizó a través de una entrevista semiestructurada al fundador de la empresa Prost SAS. Como resultado se evidenció que efectivamente las concepciones o valores personales son transmitidos por los fundadores a la empresa. Sin embargo, existen factores externos que pueden cuestionar el valor de la sostenibilidad como algo positivo en el desarrollo del negocio, o incluso pueden poner en peligro la viabilidad a largo plazo de las pequeñas empresas. Como conclusión la sostenibilidad es un valor que se corresponde con la visión o intención del líder de la empresa, sin embargo, la implementación en procesos en la empresa puede verse afectado por factores externos.Sustainability has become an imperative value in business management, promoted as a necessary element in the context of global competitiveness and a strategy in new businesses development. In small and medium-sized enterprises, starting up a sustainable business is aligned to personal and cultural experiences of the entrepreneur, which permeate overall decision-making process. This article shows a case study of a bottled juice company started up in Colombia by young German entrepreneurs, seen from a theoretical perspective supported by the Upper echelon’s theory, as a way to analyses the influence of personal values in the implementation of sustainability as a business core. The case study is of a qualitative and exploratory nature and was carried out through a semi-structured interview with company Prost SAS founder.  As a result, it was evidenced that the founders to the company transmit indeed the conceptions or personal values. However, there are external factors that can question the value of sustainability as something positive in the development of the business, or even can jeopardize the long-term viability of small businesses.  In conclusion, sustainability is a value that corresponds to the vision or intention of the company leader, however, the company implementation processes can be affected by external factors.application/pdftext/htmltext/xmlapplication/epub+zipspaUniversidad de la CostaYamile Andrea Montenegro, Oscar Hernán Vargas Villamizar - 2023https://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessEsta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.http://purl.org/coar/access_right/c_abf2https://revistascientificas.cuc.edu.co/economicascuc/article/view/4738SustainabilityOrganizational valueEntrepreneurshipTop management theorySustainable businessSostenibilidadValor organizacionalEmprendimientoTeoría de los mandos superioresNegocio sostenibleSostenibilidad como valor: experiencia de un emprendedor alemán iniciando una empresa en ColombiaSustainability as a value: experience from a German entrepreneur starting up a company in ColombiaArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Económicas CUCAl-Shammari, M., Rasheed, A. & Al-Shammari, H. (2019). CEO narcissism and cor­porate social responsibility: Does CEO narcissism affect CSR focus? Journal of Business Research, 104, 106–117. https://doi.org/10.1016/j.jbusres.2019.07.005Bardi A. & Schwartz S. (2003). Values and Behavior: Strength and Structure of Rela­tion. Personality and Social Psychology Bulletin, 29(10), 1207–1220. https://doi.org/10.1177/0146167203254602Bocken, N., Short, S., Rana, P. & Evans, S. (2013). A value mapping tool for sus­tainable business modelling. Corporate governance, 13(5), 482–497. https://doi.org/10.1108/CG-06-2013-0078Bourne, H. & Jenkins, M. (2013). Organizational Values: A Dynamic Perspective. Or­ganization Studies, 34(4), 495–514. https://doi.org/10.1177/0170840612467155Bozkurt, Ö., Xheneti, M. & Vicky. (2022). Oh the Front Line of the Circular Economy: The Entrepreneurial, Identity and Institutional Work of a Female Entrepreneur Towards the Circular Transition. 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Available: https://academicjournals.org/journal/AJBM/article-abstract/D666F9E21165244https://revistascientificas.cuc.edu.co/economicascuc/article/download/4738/5168https://revistascientificas.cuc.edu.co/economicascuc/article/download/4738/5256https://revistascientificas.cuc.edu.co/economicascuc/article/download/4738/5257https://revistascientificas.cuc.edu.co/economicascuc/article/download/4738/5258Núm. 2 , Año 2023 : Julio - Diciembre, 2023PublicationOREORE.xmltext/xml2649https://repositorio.cuc.edu.co/bitstreams/9181957e-204a-46c3-ab19-2e5547ad2f8c/download72b18c069ee9aa87e2975c7d51598155MD5111323/11988oai:repositorio.cuc.edu.co:11323/119882024-09-17 12:46:28.118https://creativecommons.org/licenses/by-nc-nd/4.0Yamile Andrea Montenegro, Oscar Hernán Vargas Villamizar - 2023metadata.onlyhttps://repositorio.cuc.edu.coRepositorio de la Universidad de la Costa CUCrepdigital@cuc.edu.co