Relación entre el uso/abuso del internet y la actitud hacia la compra online en jóvenes de la ciudad de barranquilla con edades entre 25 y 35 años

Currently, the global growth of internet access has allowed thousands of people to access tools that facilitate interaction, learning, communication, entertainment, consumption, among many other aspects. This network also allows speeding up the response time to a variety of operations, which encourages a massive and recurring use of digital platforms. Taking into account the emerging dynamics of the current technological revolution and its impact on consumer behavior, this research was conducted, whose objective was to determine the relationship between the use / abuse of the internet and the attitude towards online shopping. To achieve this goal, a sample of 337 subjects with ages between 25 and 35 years (M = 29 years; SD = 15.04) was selected to whom the Internet Addiction Test (IAT) and the Instrument for Measurement of Attitude Toward Online Shopping. The results obtained allowed to show that 77.2% of the participants have a controlled use of the internet, 21.7% a problematic use and 1.2% an addictive use, additionally it was found that there is a relationship between the use / abuse of the internet and the attitude towards online shopping.

• Autores: Baena Rivera, Mariluz; Romero Gutiérrez, Saul Alberto
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2020
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/6425
• Acceso en línea: https://hdl.handle.net/11323/6425; https://repositorio.cuc.edu.co/
• Palabra clave: Internet; Use / abuse of the internet; Online shopping; Consumer behavior; Uso/abuso de la internet; Compra en línea; Comportamiento del consumidor
• Rights: openAccess
• License: Attribution-NonCommercial-ShareAlike 4.0 International