Perception of trust and commitment in the financial sector in Bogota (Colombia)
This study aims to determine the variables through which financial sector entities can establish retention processes and create long-term and quality relationships with Bogota's financial consumers. This was done by applying a survey to a sample of 384 people. The perception of trust and commit...
- Autores:
-
Zarate Arevalo, Andres Felipe
Lis Gutierrez, Jenny Paola
Gaitan Angulo, Mercedes
Laverde Rojas, Henry
Viloria Silva, Amelec Jesus
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2017
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/2236
- Acceso en línea:
- https://hdl.handle.net/11323/2236
https://repositorio.cuc.edu.co/
- Palabra clave:
- Financial sector
Ommitment
Quality
Relationship
T~ustc
- Rights
- openAccess
- License
- Atribución – No comercial – Compartir igual
| Summary: | This study aims to determine the variables through which financial sector entities can establish retention processes and create long-term and quality relationships with Bogota's financial consumers. This was done by applying a survey to a sample of 384 people. The perception of trust and commitment of financialconsumers is between regular and non-conforming however, it was possible to establish significant variations between such perception associated with age groups, number of years linked to the financial institution, marital status, type of economic activity and the number of financial products. |
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