Plan de mercadeo para implementar el uso de una aplicación Para telefonos inteligentes que permita el pago de los Tiquetes de transporte pùblico masivo

In this paper grade is designed a marketing plan that tends to develop an application for smartphones and tablets that aims to virtually access passage to pay massive public transport service in the city of Barranquilla and its metropolitan area, as systems that we currently have for the collection have many shortcomings such as for the collection points transmetro smart cards (which are recharged to access the system) are often very distant and urban buses and the painful collection the difficulties that have the driver for that work that is out of the main task is to bring them safe to their destination end users, the application reloads pay using smartphones and tablets becomes a viable project that allows citizens a faster option within that are to access public transport. In conclusion, we try to focus on the application in the mass public transport service in Barranquilla and its metropolitan area, Transmetro SAS because it is the only one in the district that enables electronic collection which would make other methods are unified in their collection structure to be at the forefront of cities with technologies and modernize our fleet.

• Autores: Alvarez Oliveros, Mabel Rocio
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/527
• Acceso en línea: https://hdl.handle.net/11323/527; https://repositorio.cuc.edu.co/
• Palabra clave: Marketing; Aplicación; Tecnología; Transporte masivo; Simplicidad; Innovación; Teléfonos inteligentes y Tabletas; Application; Technology; Massive transport; Simplicity; Innovation; Smartphones and Tablets
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual