Executive functioning and decision making in men who look at advertising stimuli with sexual content
Introduction: Decision making is determined by executive functioning (cognition), but also by other environmental and emotional elements inside the process. However, until now, studies that take into account both the cognitive elements and the characteristics of the stimuli when making a decision ar...
- Autores:
-
Baeceló, Ernesto
Navarro, María Camila
Gelves Ospina, Melissa
Rodrigues, Fernando
Rosa, Pedro
Orozco, Erick
Benítez, Juan Camilo
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2018
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/3322
- Acceso en línea:
- https://hdl.handle.net/11323/3322
https://repositorio.cuc.edu.co/
- Palabra clave:
- Consumer behavior
Decision making
Executive functions
Neuropsychology
Sexual stimuli
Comportamiento del consumidor
Toma de decisiones
Funciones ejecutivas
Neuropsicología
Estímulos sexuales
- Rights
- openAccess
- License
- Attribution-NonCommercial-ShareAlike 4.0 International
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| dc.title.spa.fl_str_mv |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| dc.title.translated.spa.fl_str_mv |
Funcionamiento ejecutivo y toma de decisiones al observar estímulos publicitarios con contenido sexual |
| title |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| spellingShingle |
Executive functioning and decision making in men who look at advertising stimuli with sexual content Consumer behavior Decision making Executive functions Neuropsychology Sexual stimuli Comportamiento del consumidor Toma de decisiones Funciones ejecutivas Neuropsicología Estímulos sexuales |
| title_short |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| title_full |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| title_fullStr |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| title_full_unstemmed |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| title_sort |
Executive functioning and decision making in men who look at advertising stimuli with sexual content |
| dc.creator.fl_str_mv |
Baeceló, Ernesto Navarro, María Camila Gelves Ospina, Melissa Rodrigues, Fernando Rosa, Pedro Orozco, Erick Benítez, Juan Camilo |
| dc.contributor.author.spa.fl_str_mv |
Baeceló, Ernesto Navarro, María Camila Gelves Ospina, Melissa Rodrigues, Fernando Rosa, Pedro Orozco, Erick Benítez, Juan Camilo |
| dc.subject.spa.fl_str_mv |
Consumer behavior Decision making Executive functions Neuropsychology Sexual stimuli Comportamiento del consumidor Toma de decisiones Funciones ejecutivas Neuropsicología Estímulos sexuales |
| topic |
Consumer behavior Decision making Executive functions Neuropsychology Sexual stimuli Comportamiento del consumidor Toma de decisiones Funciones ejecutivas Neuropsicología Estímulos sexuales |
| description |
Introduction: Decision making is determined by executive functioning (cognition), but also by other environmental and emotional elements inside the process. However, until now, studies that take into account both the cognitive elements and the characteristics of the stimuli when making a decision are unknown. Objective: The purpose of this research was to determine the influence of advertising stimuli with sexual content in decision making, taking into account neuropsychological variables such as executive functioning and. experimental conditions such as the order in which the stimuli are presented. Methods: A quasi-experimental study was carried out, with a sample of 60 subjects, of male gender and aged between 18 and 35 years of age, with normal and low executive functions (measured through validated neuropsychological protocols), whom were showed an advertisement with and without sexual stimuli, presented in different order. Subsequently, a preference survey of the stimuli was carried out. Results: The results show the influence of the stimulus with sexual content on decision making in men with executive functioning below what was expected, when they observe first the stimulus without sexual content and then the stimulus with sexual content. Conclusion: This suggests the influence of executive functions (including working memory) in decision making, when stimuli with sexual content are involved |
| publishDate |
2018 |
| dc.date.issued.none.fl_str_mv |
2018-03-02 |
| dc.date.accessioned.none.fl_str_mv |
2019-05-14T13:23:17Z |
| dc.date.available.none.fl_str_mv |
2019-05-14T13:23:17Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/resource_type/c_6501 |
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Text |
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info:eu-repo/semantics/article |
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http://purl.org/redcol/resource_type/ART |
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info:eu-repo/semantics/acceptedVersion |
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http://purl.org/coar/resource_type/c_6501 |
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18564550 |
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https://hdl.handle.net/11323/3322 |
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Corporación Universidad de la Costa |
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REDICUC - Repositorio CUC |
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https://repositorio.cuc.edu.co/ |
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18564550 Corporación Universidad de la Costa REDICUC - Repositorio CUC |
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https://hdl.handle.net/11323/3322 https://repositorio.cuc.edu.co/ |
| dc.language.iso.none.fl_str_mv |
eng |
| language |
eng |
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Attribution-NonCommercial-ShareAlike 4.0 International |
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http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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info:eu-repo/semantics/openAccess |
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http://purl.org/coar/access_right/c_abf2 |
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Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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Universidad de la Costa |
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Corporación Universidad de la Costa |
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Baeceló, ErnestoNavarro, María CamilaGelves Ospina, MelissaRodrigues, FernandoRosa, PedroOrozco, ErickBenítez, Juan Camilo2019-05-14T13:23:17Z2019-05-14T13:23:17Z2018-03-0218564550https://hdl.handle.net/11323/3322Corporación Universidad de la CostaREDICUC - Repositorio CUChttps://repositorio.cuc.edu.co/Introduction: Decision making is determined by executive functioning (cognition), but also by other environmental and emotional elements inside the process. However, until now, studies that take into account both the cognitive elements and the characteristics of the stimuli when making a decision are unknown. Objective: The purpose of this research was to determine the influence of advertising stimuli with sexual content in decision making, taking into account neuropsychological variables such as executive functioning and. experimental conditions such as the order in which the stimuli are presented. Methods: A quasi-experimental study was carried out, with a sample of 60 subjects, of male gender and aged between 18 and 35 years of age, with normal and low executive functions (measured through validated neuropsychological protocols), whom were showed an advertisement with and without sexual stimuli, presented in different order. Subsequently, a preference survey of the stimuli was carried out. Results: The results show the influence of the stimulus with sexual content on decision making in men with executive functioning below what was expected, when they observe first the stimulus without sexual content and then the stimulus with sexual content. Conclusion: This suggests the influence of executive functions (including working memory) in decision making, when stimuli with sexual content are involvedIntroducción: la toma de decisiones está determinada por el funcionamiento ejecutivo (cognición), pero también por otros elementos ambientales y emocionales dentro del proceso. Sin embargo, hasta ahora, los estudios que toman en cuenta tanto los elementos cognitivos como las características de los estímulos al tomar una decisión son desconocidos. Objetivo: El objetivo de esta investigación fue determinar la influencia de los estímulos publicitarios con contenido sexual en la toma de decisiones, teniendo en cuenta variables neuropsicológicas como el funcionamiento ejecutivo y. Condiciones experimentales como el orden en que se presentan los estímulos. Métodos: se realizó un estudio cuasi-experimental, con una muestra de 60 sujetos, de sexo masculino y de edades comprendidas entre los 18 y los 35 años, con funciones ejecutivas normales y bajas (medidas a través de protocolos neuropsicológicos validados), a quienes se mostró un anuncio. Con y sin estímulos sexuales, presentados en orden diferente. Posteriormente, se realizó una encuesta de preferencias de los estímulos. Resultados: los resultados muestran la influencia del estímulo con contenido sexual en la toma de decisiones en hombres con funciones ejecutivas por debajo de lo esperado, cuando observan primero el estímulo sin contenido sexual y luego el estímulo con contenido sexual. Conclusión: esto sugiere la influencia de las funciones ejecutivas (incluida la memoria de trabajo) en la toma de decisiones, cuando se trata de estímulos con contenido sexual.Baeceló, Ernesto-e4a95974-3d67-4d0e-b226-d0a41c8d85e0-0Navarro, María Camila-b5fd1c7c-cf55-4684-b6a7-5febe40352c6-0Gelves Ospina, Melissa-0000-0002-1951-1471-600Rodrigues, Fernando-19ab2387-7997-4022-9ab7-c492325281df-0Rosa, Pedro-86ce5ee0-b9c4-46a1-a3dc-40b8fd17f5b2-0Orozco, Erick-39fa58b7-1a9b-4b42-804b-ab430d99955e-0Benítez, Juan Camilo-0000-0003-1995-1300-600engUniversidad de la CostaAttribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Consumer behaviorDecision makingExecutive functionsNeuropsychologySexual stimuliComportamiento del consumidorToma de decisionesFunciones ejecutivasNeuropsicologíaEstímulos sexualesExecutive functioning and decision making in men who look at advertising stimuli with sexual contentFuncionamiento ejecutivo y toma de decisiones al observar estímulos publicitarios con contenido sexualArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/acceptedVersionPublicationORIGINALEXECUTIVE FUNCTIONING AND DECISION MAKING IN MEN WHO LOOK AT ADVERTISING STIMULI WITH SEXUAL CONTENT.pdfEXECUTIVE FUNCTIONING AND DECISION MAKING IN MEN WHO LOOK AT ADVERTISING STIMULI WITH SEXUAL CONTENT.pdfapplication/pdf7935https://repositorio.cuc.edu.co/bitstreams/8caa8bef-da02-4d95-af33-91f2e74292d3/download281f1c2f6a1d6570f462b98b014fb602MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; 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