Estrategia de posicionamiento de la marca colonat en la ciudad de Barranquilla

This document is made in order to raise awareness of our product business COLONAT SABICOL and strategies to position in the city of Barranquilla and likewise contribute to the consumption of natural medicine with the main objective to maintain the quality and tradition of the product distributed. COLONAT is a 100% natural SABICOL company, made from Aloe vera and honey bees, projected as complete and relevant natural medicine based on known natural species that gather multiple preventive properties, mainly vitamins, amino acids and enzymes that provide the body with many benefits. Our goal is to reach those who suffer from irritable bowel syndrome and present Colonat firsthand as their alternative to improve their quality of life. For COLONAT brand positioning we have focused specifically on Continental Medical Center located at Cra 49C No, 80 -125 Barranquilla city, a place that brings together 10 leading Gastroenterologists in town, which you attend to patients directly affected irritable bowel pathology.

• Autores: Gastelbondo Velandia, Luz Dary
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/540
• Acceso en línea: https://hdl.handle.net/11323/540; https://repositorio.cuc.edu.co/
• Palabra clave: Pertinente; Aminoácidos; Enzimas; Patología; Posicionamiento; Relevant; Amino acids; Enzymes; Pathology; Positioning
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual