Responsabilidad social empresarial en medios impresos en los Departamentos del Atlántico y Magdalena (Colombia)

Thepurpose of the article was to analyze the print media companies in the department of Atlántico and Magdalena and how they appropriate corporate social responsibility within their structures, having as main premise their relationship and impact with their interest groups, mainly the community in general. A quantitative-analytical approach was developed, where the questionnaire was used as an instrument for data collection. At the same time, the statistical package for social sciences (SPSS) was used in its version 19, as a tool for the analysis of the data and subsequent presentation of the results. These results show a high commitment on the part of these organizations when it comes to establishing policies that promote corporate social responsibility, thustaking into consideration the effects of their actions towards their interest groups.

• Autores: Barragán, Camilo; García Guiliany, Jesús Enrique; Meza Rodríguez, Víctor Andrés; Mercado Zapata, María; OLARTE, LUCY
• Tipo de recurso: Article of journal
• Fecha de publicación: 2019
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/6308
• Acceso en línea: https://hdl.handle.net/11323/6308; https://doi.org/10.17981/econcuc.41.1.2020.Org.3; https://repositorio.cuc.edu.co/
• Palabra clave: Media; Print media; Corporate social responsibility; Medios de comunicación; Medios impresos; Responsabilidad social empresarial
• Rights: openAccess
• License: CC0 1.0 Universal