Innovación empresarial al servicio de la micro y pequeña empresa nortesantandereana: por la competitividad regional

Entrepreneurial innovation is an indispensable trend for competitiveness amid growing market demands for opportunities and added value of services and products. The purpose of the research was to formulate a tool to measure the innovating capacity of the Nortesantande-reana company, through a review of conceptual sources of business innovation, and a survey conducted in 50 companies, whose results, added to the theoretical re-ferences, made it possible to operationalize measurable success variables to evaluate the innovation capacity (CI) of the company, based on the proposal of the Orga-nization for Economic Cooperation and Development-OECD (Oslo Manual), from the technical, organizatio-nal and administrative perspectives.

• Autores: Pérez, Claudia Milena
• Tipo de recurso: Article of journal
• Fecha de publicación: 2019
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/5855
• Acceso en línea: http://hdl.handle.net/11323/5855; https://doi.org/10.17981/econcuc.40.1.2019.06; https://repositorio.cuc.edu.co/
• Palabra clave: Innovación empresarial; Capacidad de innovación; Competitividad regional y mundial; Empresas nortesantandereanas; Business innovation; Innovation capacity; Regional and global competitiveness; Nortesantanderean companies
• Rights: openAccess
• License: CC0 1.0 Universal