Innovation activities and their impact on product innovation results: evidence from a sectorial study

In the current competitive context, innovation has become a necessity, to the point that it seems that no company can survive without developing innovation processes. One of the great concerns of small and medium-sized companies is about the investment of resources in innovation activities and their success. Therefore, this article analyzes the influence of different innovation activities performed by small and medium-sized enterprises (SMEs) of the Colombian Caribbean region on their product innovation outcomes and thereby provides a solid groundwork for the design of innovation strategies. To achieve this objective, a data collection instrument was first validated in 56 SMEs, followed by the application of a reflective measurement model with convergent validity analysis. The results of the model application revealed that investment in Research and Development (R&D) and innovation, knowledge transfer, technology adoption, and financial aspects explain to a greater extent the introduction of new products to the market.

• Autores: Chang muñoz, eduardo; Guarin Garcia, Andres Felipe; Charris Sevilla, Yuneidis; Gallego-Nicholls, José Fernando; Santos-Rojo, Cristina; Ortigosa-Blanch, Arturo
• Tipo de recurso: Article of investigation
• Fecha de publicación: 2023
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: eng
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/10217
• Acceso en línea: https://hdl.handle.net/11323/10217; https://repositorio.cuc.edu.co/
• Palabra clave: Product innovation; PLS-SEM; Small and medium-sized enterprises (SMEs); Innovation activities; Competitive advantage
• Rights: openAccess
• License: Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)