Redes sociales estrategia comunicativa y educación financiera: caso @jeisoncripto
Social networks play a key role in influencing and disseminating information on digital economy, cryptocurrencies are a digital asset and a new form of economy worldwide that has particularly attracted young people for the new investment opportunities they can make to grow their economy, however, th...
- Autores:
-
Castro Muñoz, Michelle Carolina
Cordero Sáenz, Sheril Morella
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/13644
- Acceso en línea:
- https://hdl.handle.net/11323/13644
https://repositorio.cuc.edu.co
- Palabra clave:
- Redes sociales
Estrategias comunicativas
Estrategias comunicativas
Social networks
Communication strategies
- Rights
- openAccess
- License
- Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
| Summary: | Social networks play a key role in influencing and disseminating information on digital economy, cryptocurrencies are a digital asset and a new form of economy worldwide that has particularly attracted young people for the new investment opportunities they can make to grow their economy, however, the volatility of the crypto market can bring risks in young people who are just starting their financial activity, therefore it is important to corroborate the contents and be informed before entering this new space of the global economy. This quantitative research studied the communicative strategies used by the influencer @Jeisoncripto in the social network Instagram in order to develop financial education processes. Likewise, the communication tactics employed to strengthen the knowledge of his student-followers and explored how the leader uses the social network Instagram to impart his knowledge. APIFY software was used to monitor the content in the influencer's profile, a structured interview was conducted with @Jeisoncripto and online survey was applied to 22 student-followers of the classes given by the leader. The results showed that social networks are vital for disseminating information about digital economy, attracting young people to the various investment opportunities provided by Bitcoin and cryptocurrencies. The findings allowed us to describe the communicative strategies strategies employed by @Jeisoncripto on Instagram to promote the financial education of his students. financial education of his students. Likewise, we explored how the content creator uses this social network this social network for the development of his classes. |
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