Product or process innovation? The dilemma for exporting SMEs in emerging economies: the case of the Colombian Caribbean

On the path to economic globalisation, companies are constantly facing opportunities and challenges in their pursuit of business survival and continuous improvement. Due to its strategic conception, innovation management seems to generate the transformations required in the current competitive envir...

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Autores:
Chang muñoz, eduardo
Mercado Caruso, Nohora Nubia
Ovallos-Gazabon, David
Segarra-Oña, Marival
Noguera Osorio, Silvia
Tipo de recurso:
Article of investigation
Fecha de publicación:
2022
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
eng
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/10220
Acceso en línea:
https://hdl.handle.net/11323/10220
https://repositorio.cuc.edu.co/
Palabra clave:
Product innovation
Process innovation
Exporting SMEs
Innovation activities
Competitive advantage
Rights
openAccess
License
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
Description
Summary:On the path to economic globalisation, companies are constantly facing opportunities and challenges in their pursuit of business survival and continuous improvement. Due to its strategic conception, innovation management seems to generate the transformations required in the current competitive environment. This article seeks to analyse the dilemma faced by small and medium sized exporting enterprises located in a developing country and regarding what to manage first: product or process innovation. The empirical analysis has been performed in the Colombian Caribbean region. The results revealed that companies focus more on process innovation than on product innovation. Similarly, it is concluded that the former precedes the latter.