Análisis del mercadeo de clavos endomedulares en la ciudad de Pasto
The following research on the analysis of the market of endomedular nails in the city of Pasto, is presented as an investigation that helps to have a global vision of the state of the market also contains the assessment of the environment and all the respective variables To achieve the results obtai...
- Autores:
-
Hernández Hernández, Egdar Yamith
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/5679
- Acceso en línea:
- https://hdl.handle.net/11323/5679
https://repositorio.cuc.edu.co/
- Palabra clave:
- Osteosynthesis
Endomedular nails
Marketing
Osteosintesis
Clavos endomedulares
- Rights
- openAccess
- License
- Attribution-NonCommercial-ShareAlike 4.0 International
| Summary: | The following research on the analysis of the market of endomedular nails in the city of Pasto, is presented as an investigation that helps to have a global vision of the state of the market also contains the assessment of the environment and all the respective variables To achieve the results obtained, a field work was carried out that contained consultations in the clinics and hospitals under study, compilation of information from the databases of health entities, surveys, official information from specialized pages, interviews with specialists, analysis external and internal This study constitutes relevant information regarding the current state of the endomedular nail sector, the problems of the sector, the attractiveness of the market and the opportunities for entry by new marketers. |
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