Consumer cultural studies
This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspecti...
- Autores:
-
Bonomo, Adriana
Asa Berger, Arthur
CHOI, Byung-Joon
Giraldo-López, Diana
Norman-Acevedo, Eduardo
Montoya Restrepo, Iván Alonso
Sosa Varela, Juan Carlos
Montoya Restrepo, Luz Alexandra
Robayo-Pinzón, Oscar
Rojas-Berrío, Sandra
Dubovyk, Tetiana
Corona Cabrera, Violeta
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Institución Universitaria Politécnico Grancolombiano
- Repositorio:
- Alejandría Repositorio Institucional
- Idioma:
- eng
- OAI Identifier:
- oai:alejandria.poligran.edu.co:10823/1449
- Acceso en línea:
- http://hdl.handle.net/10823/1449
- Palabra clave:
- Marketing
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products. |
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