Diseño de un modelo de negocio para la sostenibilidad de la comercialización de vehículos eléctricos e híbridos en Colombia
This document contents the description of automotive commercial activity and the commercialization of electric and hybrid vehicles in Colombia (2019). During the development of the monograph, a market study survey was carried out, in order to determine the expectations of potential customers of elec...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/7482
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/7482
- Palabra clave:
- Modelo de negocio
Vehículos eléctricos
Vehículos híbridos
Business model
Electric vehicles
Hybrid vehicles
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | This document contents the description of automotive commercial activity and the commercialization of electric and hybrid vehicles in Colombia (2019). During the development of the monograph, a market study survey was carried out, in order to determine the expectations of potential customers of electric and hybrid vehicles in Colombia. With the use of this information and the direct visit to dealerships of brands such as: Volvo, KIA, BYD, Renault, BMW, Mercedes Benz, Nissan and Audi, key activities and resources were proposed to make marketing sustainable. |
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