¿Vendedores más confiables? El efecto Inward y Outward en e-commerce
67 Páginas: Tablas; Figuras
- Autores:
-
Macías Bohórquez, Ricardo
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Fundación Universitaria Konrand Lorenz
- Repositorio:
- Fundación Universitaria Konrand Lorenz
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.konradlorenz.edu.co:001/4197
- Acceso en línea:
- https://repositorio.konradlorenz.edu.co/handle/001/4197
- Palabra clave:
- Estabilidad emocional
Apertura a la experiencia
Teoría de los rasgos
Confiabilidad
Preferencia
E-commerce
Movimientos articulares
EBay
Experimento
- Rights
- openAccess
- License
- Atribución-NoComercial 4.0 Internacional (CC BY-NC- 4.0)
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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Inward and Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce Estabilidad emocional Apertura a la experiencia Teoría de los rasgos Confiabilidad Preferencia E-commerce Movimientos articulares EBay Experimento |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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¿Vendedores más confiables? El efecto Inward y Outward en e-commerce |
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Macías Bohórquez, Ricardo |
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Rodríguez González, Liliana Yamile |
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Macías Bohórquez, Ricardo |
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Fundación Universitaria Konrad Lorenz |
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Estabilidad emocional Apertura a la experiencia Teoría de los rasgos |
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Estabilidad emocional Apertura a la experiencia Teoría de los rasgos Confiabilidad Preferencia E-commerce Movimientos articulares EBay Experimento |
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Confiabilidad Preferencia E-commerce Movimientos articulares EBay Experimento |
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67 Páginas: Tablas; Figuras |
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2020 |
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Bahník, Š., & Vranka, M. (2017). If it’s difficult to Pronounce, It Might Not Be Risky: The Effect of Fluency on Judgment of Risk Does Not Generalize to New Stimuli. Psychological Science, 28, 427-236. DOI:10.1177/095679761668577. Citera, M., Beauregard, R., & Mitsuya, T. (2005). An experimental study of credibility in e-negotiations. Psychology & Marketing, 22, 163–179. https://doi.org/10.1002/mar.20053 Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International journal of business and management, 4(9), 17-24. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1-19. Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280–1300. doi:10.1037/0003-066X.52.12.1280 Jones, S., Wilikens, M., Morris, P., & Masera, M. (2000). Trust requirements in e- Business. Communications of the ACM, 43(12), 81-87. Kahneman, D., Ritov, I., & Schkade, D. (1999). Economic preferences or attitude expressions? An analysis of dollar responses to public issues. Journal of Risk and Uncertainty, 19, 203–237. Lee, M. K. O., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91. Marquardt, A. J., Kahle, L. R., O’Connell, D. P. & Godek, J. (2017). LOV measures: Using the list of values to measure symbolic brand equity (an abstract). En Creating Marketing Magic and Innovative Future Marketing Trends (pp. 283- 284). Cham: Springer. Maschmann, I. T., Körner, A., Boecker, L., & Topolinski, S. (2020). Front in the mouth, front in the word: The driving mechanisms of the in-out effect. Journal of Personality and Social Psychology. Advance online publication. https://doi.org/10.1037/pspa0000196 |
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Atribución-NoComercial 4.0 Internacional (CC BY-NC- 4.0)Atribución – No comercial – Sin derivar: permite que otros puedan descargar las obras y compartirlas con otras personas, siempre que se reconozca su autoría, pero no se pueden cambiar de ninguna manera ni se pueden utilizar comercialmente.info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Rodríguez González, Liliana YamileMacías Bohórquez, RicardoFundación Universitaria Konrad Lorenz2021-01-21T14:44:03Z2021-01-21T14:44:03Z2020https://repositorio.konradlorenz.edu.co/handle/001/419767 Páginas: Tablas; FigurasEl efecto Inward-Outward se caracteriza por relacionar movimientos articulatorios orales con procesos psicológicos; éste aumenta la confiabilidad de vendedores e-commerce. Esta investigación replica a Silva y Topolinski (2018) -Experimento 1- y propone una extensión a su investigación -Experimento 2-. El Experimento 1 consta de dos tareas (n=158). La Tarea A evaluó la confiabilidad sobre usuarios; la Tarea B la preferencia. Se encontró que, evaluando la confiabilidad promedio, los usuarios Inward fueron más confiables, pero sobre la mediana, no. Hubo mayor preferencia por los usuarios Inward, pero se identificó un efecto de ubicación dependiendo del dispositivo usado para responder. En el Experimento 2 (n=118) se evaluó la confiabilidad de usuarios In-Out junto con un producto; los nombres de usuario no producen ningún efecto, pero el producto de ingestión fue percibido como más confiable. Los resultados sugieren una posible jerarquización del efecto y confirman la relación entre la confiabilidad y la preferencia.The Inward-Outward effect is characterized by relating oral articulatory movements with psychological processes; this increases the reliability of e-commerce marketers. This research replicates Silva and Topolinski (2018) -Experiment 1- and proposes an extension to his research -Experiment 2-. Experiment 1 consists of two tasks (n=158). Task A evaluated reliability over users; Task B the preference. It was found that, evaluating the average reliability, Inward users were more reliable, but not over the median. There was greater preference for Inward users, but a location effect was identified depending on the device used to respond. Experiment 2 (n=118) evaluated the reliability of In-Out users along with a product; usernames produce no effect, but the ingestion product was perceived as more reliable. The results suggest a possible hierarchy of effect and confirm the relationship between reliability and preference. URIMagíster en Psicología del ConsumidorMaestríaapplication/pdfspaEstabilidad emocionalApertura a la experienciaTeoría de los rasgosConfiabilidadPreferenciaE-commerceMovimientos articularesEBayExperimento¿Vendedores más confiables? 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American Psychologist, 52, 1280–1300. doi:10.1037/0003-066X.52.12.1280Jones, S., Wilikens, M., Morris, P., & Masera, M. (2000). Trust requirements in e- Business. Communications of the ACM, 43(12), 81-87.Kahneman, D., Ritov, I., & Schkade, D. (1999). Economic preferences or attitude expressions? An analysis of dollar responses to public issues. Journal of Risk and Uncertainty, 19, 203–237.Lee, M. K. O., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91.Marquardt, A. J., Kahle, L. R., O’Connell, D. P. & Godek, J. (2017). LOV measures: Using the list of values to measure symbolic brand equity (an abstract). En Creating Marketing Magic and Innovative Future Marketing Trends (pp. 283- 284). Cham: Springer.Maschmann, I. T., Körner, A., Boecker, L., & Topolinski, S. (2020). Front in the mouth, front in the word: The driving mechanisms of the in-out effect. Journal of Personality and Social Psychology. 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