Diseño del plan de expansión de Agroindustrias Montecamoa S.A.S. hacia mercados internacionales

Agroindustrias Montecamoa S.A.S. located in San Martín Meta, it is a company dedicated to the industrialization and commercialization of derived products of Sacha Inchi, mainly oil. This agro-industry constituted since 2018 has been commercializing Sacha Inchi oil in the national territory although, with a slow reception due to it is an unknown product for most of Colombians. For that reason, and in face of the need to increase its sales, it was created an expansion plan toward international markets which takes into account different aspects of the market and from the company itself to make it viable. For the creation of this plan, and based on that the market product is emergent, it was made an extensive research both qualitative and quantitative. It allowed to estimate the size of the market and to find a potential destination to export Sacha Inchi oil according to the scope of this agro-industry. It was taken Peru as the reference country for the study of the market and for the definition of the design requirements because of it is the main producer and exporter of Sacha Inchi. As tools for designing of the exportation plan, it was recollected information through interviews to the cluster producer of Sacha Inchi SumaSach’a covering Colombia and Ecuador. It was designed a selection matrix of the markets based on the weighting aspects such as social, political, economic and logistical, a flowchart with the exportation process requirements for the company; an excel application for the operative and logistical costs that allowed calculated the cost to the expansion choose for the company. Finally, it was used the evaluation project methods where it was calculated TIR and VPN based on the company approximate net flows. The design was made under the company, market and exportation process conditions which included all requirements comprised in the International Physical Distribution. Further, in this design it was took as restrictions the productive capacity of the company in terms of raw material, labor, machinery, among other. As well, the certificates demanded by the international market for the product in order to guarantee the success in the exportation. The final result of the plan was the selection of a scenario where the company will have the least risks. Therefore, the scenario takes as basis the United States exporting with FDA certificate and at the same time working in the process for the obtention of the organic certificate to its production. This, as a strategy to enter in the organic oil market inasmuch as it has greater demand in the international market. The result is argued that Montecamoa agro-industry count with all the chain links and is under an acceptable range of competitivity for the exportation of Sacha Inchi oil.

• Autores: Vargas Zambrano, Valentina
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2020
• Institución: Pontificia Universidad Javeriana
• Repositorio: Repositorio Universidad Javeriana
• Idioma: spa
• OAI Identifier: oai:repository.javeriana.edu.co:10554/53052
• Acceso en línea: http://hdl.handle.net/10554/53052
• Palabra clave: Agroindustrial; Agrocadena; Expansión; Exportación; Sacha inchi; Agroindustrial; Sacha inchi; Ingeniería industrial - Tesis y disertaciones académicas; Industrias agropecuarias - Colombia; Exportaciones - Colombia
• Rights: openAccess
• License: Atribución-NoComercial-SinDerivadas 4.0 Internacional