Innovación en el sector cementero de Colombia: estudio de caso Cementos Tequendama
The aim of this work is to interpret the significance that Tequendama staff gives to innovation, taking the innovation model by the author Allan Afuah as a guide for the study, through the case study and in-depth interviews with key informants, represented by selected personnel in the company. The r...
- Autores:
-
Peña Romero, Jennifer Paola
Ari Zilber, Moisés
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2015
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/77806
- Acceso en línea:
- http://hdl.handle.net/10906/77806
http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2001
http://biblioteca2.icesi.edu.co/cgi-olib/?infile=details.glu&loid=274470
- Palabra clave:
- Innovación
Producción intelectual registrada - Universidad Icesi
Valor
Análisis del entorno
Innovation
Value
Environment analysis
Afuah model
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | The aim of this work is to interpret the significance that Tequendama staff gives to innovation, taking the innovation model by the author Allan Afuah as a guide for the study, through the case study and in-depth interviews with key informants, represented by selected personnel in the company. The responses show that the main factors that the company has in mind when developing their innovation processes are the external and internal analysis, and the benefits obtained. The other components such as the analysis of impact and creation of value for different stakeholders, protection of innovation, and the role of the different players involved in the process, are not defined, or are carried out in a rudimentary form. |
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