Simbiosis entre empresa y sociedad: el caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata
Corporate social responsibility (CSR) is a topic that has come to the forefront in the field of administration. Generally, it is analyzed in shades of white or black, from a virtually utopian or critical perspective. The purpose of this article is to demonstrate that CSR should be studied from a thi...
- Autores:
-
Mollo Brisco, Gabriela
Maroscia, Carla
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2012
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/67021
- Acceso en línea:
- http://hdl.handle.net/10906/67021
http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1167
http://biblioteca2.icesi.edu.co/cgi-olib/?infile=details.glu&loid=248455
https://doi.org/10.1016/S0123-5923(12)70200-0
- Palabra clave:
- FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
RESPONSABILIDAD SOCIAL EMPRESARIAL
ETICA
CORPORATE SOCIAL RESPONSIBILITY
SUSTAINABILITY
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | Corporate social responsibility (CSR) is a topic that has come to the forefront in the field of administration. Generally, it is analyzed in shades of white or black, from a virtually utopian or critical perspective. The purpose of this article is to demonstrate that CSR should be studied from a third perspective in which today’s companies face the new challenge of sustainability. CSR can be a very good strategy for achieving sustainability, thus resulting in a mutually beneficial and delicate symbiosis between business and society. To account for this, we opted to carry out case studies and complement them with interviews and documentary analysis. |
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