Campaña de comunicación digita para corredor de seguros empresa Aroca Aristizabal & Cia Ltda.
This work contains an investigation and compilation of data and necessary information that was taken into account to carry out the campaign, which was directed to the agency Aroca Aristizabal & Cia Ltda. This campaign will be based on the increase of the community in social networks and their pa...
- Autores:
-
Escobar Perdomo, Valeria
Rendón Osorio, Santiago
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/91875
- Acceso en línea:
- http://repository.icesi.edu.co/biblioteca_digital/handle/10906/91875
http://biblioteca2.icesi.edu.co/cgi-olib?oid=328118
- Palabra clave:
- Campaña
Corredor de seguros
Posicionamiento
Participación
Buyer persona
Community manager
Entrevistas
Trabajos de grado
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This work contains an investigation and compilation of data and necessary information that was taken into account to carry out the campaign, which was directed to the agency Aroca Aristizabal & Cia Ltda. This campaign will be based on the increase of the community in social networks and their participation and the positioning of the brand. Likewise, there will be surveys and research on the behavior and communication of the competition, also, tactics and strategies that contribute to its improvement will be taken into account. Finally, the results obtained will allow the campaign to be carried out in such a way that the best results are obtained. |
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