Actitud hacia el país de origen en productos de alto y bajo Involucramiento
The Country of Origin Effect (COO) has been studied in many studies over several years, and it has been a sseverate as a relevant factor to consider in the consumer behavior, due to it refers to consumers perception of a foreign product according to the label of country of origin . This paper respon...
- Autores:
-
Gutiérrez Lozano, Paola Andrea
Quiroga Grajales, Maria Alejandra
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2016
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/81021
- Acceso en línea:
- http://hdl.handle.net/10906/81021
http://biblioteca2.icesi.edu.co/cgi-olib?oid=303302
- Palabra clave:
- Efecto país de origen
Chocolate
Relojes
Trabajos de grado
Departamento de Mercadeo y Negocios Internacionales
Mercadeo
Producción intelectual registrada - Universidad Icesi
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | The Country of Origin Effect (COO) has been studied in many studies over several years, and it has been a sseverate as a relevant factor to consider in the consumer behavior, due to it refers to consumers perception of a foreign product according to the label of country of origin . This paper responds to the differences in attitudes to expose the origin of Swis s watches and chocolates, products of high and low involvement respectively, in terms of cognitive, affective and conative attitudes. The results show that there is a significant difference in the attitude towards products of both types of involvement, but nevertheless, there is a variation on the attitude showed between men and wome |
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