Making Do With Less: Increasing The Happiness To Consumption Ratio
The pursuit of happiness is an important goal in consumer behavior, but one that many western cultures do not seem to be achieving through their materialistic-oriented consumption (Sujan, 2008). Based on a review of relevant literature, I proposed seven hypotheses on the relationships between happin...
- Autores:
-
Borrero caldas, Silvio
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_c94f
- Fecha de publicación:
- 2009
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/82280
- Acceso en línea:
- https://docs.google.com/file/d/0B_tnEu-0-iDmNjlhOWRhMWItMWJkMS00NTFkLWFmMGMtOGU1YWNlNmJiMDM2/edit
http://hdl.handle.net/10906/82280
- Palabra clave:
- Economía
Comportamiento del Consumidor
Felicidad
Consumidores - Actitudes
Economics
Business
Negocios y management
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | The pursuit of happiness is an important goal in consumer behavior, but one that many western cultures do not seem to be achieving through their materialistic-oriented consumption (Sujan, 2008). Based on a review of relevant literature, I proposed seven hypotheses on the relationships between happiness, wealth, entropy of consumption, gratitude, materialism, and individualism. To test these hypotheses, I conducted regression analyses, discussed preliminary results, anticipated potential contributions to the field, and suggested future research possibilities. |
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