New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages
A me-too brand is one that imitates the leading brand in a category, expecting consumers to quickly recognize its attributes. Although this is consistent with a categorization process, the me-too brand should not cause consumer confusion. This study evaluates consumer confusion because of: a) the pr...
- Autores:
-
Arboleda Arango, Ana María
Alonso Cifuentes, Julio César
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2015
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/81414
- Acceso en línea:
- http://eds.b.ebscohost.com/eds/detail/detail?vid=2&sid=0f479aa0-4fee-4eb4-8f1d-70e0731ace7a%40sessionmgr101&hid=103&bdata=Jmxhbmc9ZXMmc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=113071004&db=bsu
http://hdl.handle.net/10906/81414
- Palabra clave:
- Ciencias socio biomédicas
Medical sciences
Comportamiento del consumidor
Marketing
Planificación estratégica - Aspectos económicos
Productos comerciales
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
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| dc.title.spa.fl_str_mv |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| title |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| spellingShingle |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages Ciencias socio biomédicas Medical sciences Comportamiento del consumidor Marketing Planificación estratégica - Aspectos económicos Productos comerciales |
| title_short |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| title_full |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| title_fullStr |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| title_full_unstemmed |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| title_sort |
New evidence on cognitive and behavioral consumer confusion when choosing me-too snack packages |
| dc.creator.fl_str_mv |
Arboleda Arango, Ana María Alonso Cifuentes, Julio César |
| dc.contributor.author.spa.fl_str_mv |
Arboleda Arango, Ana María Alonso Cifuentes, Julio César |
| dc.subject.spa.fl_str_mv |
Ciencias socio biomédicas Medical sciences Comportamiento del consumidor Marketing Planificación estratégica - Aspectos económicos Productos comerciales |
| topic |
Ciencias socio biomédicas Medical sciences Comportamiento del consumidor Marketing Planificación estratégica - Aspectos económicos Productos comerciales |
| description |
A me-too brand is one that imitates the leading brand in a category, expecting consumers to quickly recognize its attributes. Although this is consistent with a categorization process, the me-too brand should not cause consumer confusion. This study evaluates consumer confusion because of: a) the presence of a leading brand next to a me-too brand, and b) the presence of the brand name on the package. This experimental design includes six categories of snacks (chocolate covered cakes, waffle cookies, chocolate chip cookies, crackers, lollipops, and gummy candy), for each of which we estimate three logit models to determine the probability of occurrence of: a) making an unexpected choice; b) consumer awareness; and c) consumer confusion (a and b simultaneously). |
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2015 |
| dc.date.issued.none.fl_str_mv |
2015-09-01 |
| dc.date.accessioned.none.fl_str_mv |
2017-05-08T23:55:39Z |
| dc.date.available.none.fl_str_mv |
2017-05-08T23:55:39Z |
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info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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1095-6298 |
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http://eds.b.ebscohost.com/eds/detail/detail?vid=2&sid=0f479aa0-4fee-4eb4-8f1d-70e0731ace7a%40sessionmgr101&hid=103&bdata=Jmxhbmc9ZXMmc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=113071004&db=bsu |
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reponame: Biblioteca Digital |
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1095-6298 instname: Universidad Icesi reponame: Biblioteca Digital repourl: https://repository.icesi.edu.co/ |
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http://eds.b.ebscohost.com/eds/detail/detail?vid=2&sid=0f479aa0-4fee-4eb4-8f1d-70e0731ace7a%40sessionmgr101&hid=103&bdata=Jmxhbmc9ZXMmc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=113071004&db=bsu http://hdl.handle.net/10906/81414 |
| dc.language.iso.spa.fl_str_mv |
eng |
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eng |
| dc.relation.ispartof.none.fl_str_mv |
Academy of Marketing Studies Journal, Vol. 19, No.3 - 2015 |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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17 páginas |
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Digital |
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Londres de Lat: 51 30 51 N degrees minutes Lat: 51.5142 decimal degrees Long: 000 05 35 W degrees minutes Long: -0.0931 decimal degrees |
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Allied Academies |
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Facultad de Ciencias de la Salud |
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Medicina |
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Departamento de Ciencias Básicas Médicas |
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Londres |
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Universidad ICESI |
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Arboleda Arango, Ana MaríaAlonso Cifuentes, Julio Césaramarboleda@icesi.edu.coLondres de Lat: 51 30 51 N degrees minutes Lat: 51.5142 decimal degrees Long: 000 05 35 W degrees minutes Long: -0.0931 decimal degrees2017-05-08T23:55:39Z2017-05-08T23:55:39Z2015-09-011095-6298http://eds.b.ebscohost.com/eds/detail/detail?vid=2&sid=0f479aa0-4fee-4eb4-8f1d-70e0731ace7a%40sessionmgr101&hid=103&bdata=Jmxhbmc9ZXMmc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=113071004&db=bsuhttp://hdl.handle.net/10906/81414instname: Universidad Icesireponame: Biblioteca Digitalrepourl: https://repository.icesi.edu.co/A me-too brand is one that imitates the leading brand in a category, expecting consumers to quickly recognize its attributes. Although this is consistent with a categorization process, the me-too brand should not cause consumer confusion. This study evaluates consumer confusion because of: a) the presence of a leading brand next to a me-too brand, and b) the presence of the brand name on the package. This experimental design includes six categories of snacks (chocolate covered cakes, waffle cookies, chocolate chip cookies, crackers, lollipops, and gummy candy), for each of which we estimate three logit models to determine the probability of occurrence of: a) making an unexpected choice; b) consumer awareness; and c) consumer confusion (a and b simultaneously).17 páginasDigitalengAllied AcademiesFacultad de Ciencias de la SaludMedicinaDepartamento de Ciencias Básicas MédicasLondresAcademy of Marketing Studies Journal, Vol. 19, No.3 - 2015EL AUTOR, expresa que la obra objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, la obra es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el artículo, folleto o libro en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Universidad Icesi actúa como un tercero de buena fe. Esta autorización, permite a la Universidad Icesi, de forma indefinida, para que en los términos establecidos en la Ley 23 de 1982, la Ley 44 de 1993, leyes y jurisprudencia vigente al respecto, haga publicación de este con fines educativos Todo persona que consulte ya sea la biblioteca o en medio electrónico podrá copiar apartes del texto citando siempre la fuentes, es decir el título del trabajo y el autor.https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Ciencias socio biomédicasMedical sciencesComportamiento del consumidorMarketingPlanificación estratégica - Aspectos económicosProductos comercialesNew evidence on cognitive and behavioral consumer confusion when choosing me-too snack packagesinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1Artículoinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Editor1931532ORIGINALdocumento.htmldocumento.htmltext/html501http://repository.icesi.edu.co/biblioteca_digital/bitstream/10906/81414/6/documento.htmlfa83bdb480ebe3c9055b8f8af2b6c5e4MD56LICENSElicense.txtlicense.txttext/plain1783http://repository.icesi.edu.co/biblioteca_digital/bitstream/10906/81414/5/license.txta9bf6c9d51cc761c4b473f39f5bcb2eaMD55CC-LICENSElicense_urllicense_urltext/plain49http://repository.icesi.edu.co/biblioteca_digital/bitstream/10906/81414/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_textapplication/octet-stream0http://repository.icesi.edu.co/biblioteca_digital/bitstream/10906/81414/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/octet-stream0http://repository.icesi.edu.co/biblioteca_digital/bitstream/10906/81414/4/license_rdfd41d8cd98f00b204e9800998ecf8427eMD5410906/81414oai:repository.icesi.edu.co:10906/814142018-10-02 13:56:56.232Biblioteca Digital - Universidad icesicdcriollo@icesi.edu.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 |