Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia

Este estudio investiga la influencia de la narco cultura en la intención de compra de moda de lujo en Colombia. Basado en teorías existentes sobre el comportamiento del consumidor, esta investigación examina cómo la narco cultura moldea las percepciones de los consumidores colombianos y su intención...

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Fecha de publicación:: 2024

Institución:: Universidad del Rosario

Repositorio:: Repositorio EdocUR - U. Rosario

Idioma:: eng

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network_acronym_str	EDOCUR2
network_name_str	Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.none.fl_str_mv	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
dc.title.TranslatedTitle.none.fl_str_mv	Narco Cultura y Moda de Lujo: Examinando Percepciones e Intenciones de Compra en Colombia
title	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
spellingShingle	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia Narco cultura Moda de lujo Intención de compra Percepción de riesgo Comportamiento del consumidor Narco culture Luxury fashion Purchase intention Perceived risk Consumer behavior
title_short	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
title_full	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
title_fullStr	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
title_full_unstemmed	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
title_sort	Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia
dc.contributor.advisor.none.fl_str_mv	Koronaki, Eirini
dc.subject.none.fl_str_mv	Narco cultura Moda de lujo Intención de compra Percepción de riesgo Comportamiento del consumidor
topic	Narco cultura Moda de lujo Intención de compra Percepción de riesgo Comportamiento del consumidor Narco culture Luxury fashion Purchase intention Perceived risk Consumer behavior
dc.subject.keyword.none.fl_str_mv	Narco culture Luxury fashion Purchase intention Perceived risk Consumer behavior
description	Este estudio investiga la influencia de la narco cultura en la intención de compra de moda de lujo en Colombia. Basado en teorías existentes sobre el comportamiento del consumidor, esta investigación examina cómo la narco cultura moldea las percepciones de los consumidores colombianos y su intención de compra en relación con los bienes de lujo. A través de datos de encuestas a 157 participantes, el estudio evalúa el riesgo percibido, el valor, la percepción de marca y el estatus social dentro del sector de la moda de lujo. Los hallazgos muestran que la narco cultura incrementa el riesgo percibido en la intención de compra de lujo, lo que indica que los consumidores colombianos consideran cuidadosamente el estatus social y las asociaciones de marca antes de tomar decisiones de compra en bienes de lujo. Estos hallazgos resaltan las importantes dinámicas culturales y ofrecen orientación para las marcas que buscan dirigirse al mercado colombiano, latinoamericano y a aquellos influenciados por la violencia a largo plazo y complejidades sociales.
publishDate	2024
dc.date.created.none.fl_str_mv	2024-10-28
dc.date.accessioned.none.fl_str_mv	2025-03-12T12:20:59Z
dc.date.available.none.fl_str_mv	2025-03-12T12:20:59Z
dc.type.none.fl_str_mv	bachelorThesis
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_7a1f
dc.type.spa.none.fl_str_mv	Tesis
dc.identifier.uri.none.fl_str_mv	https://repository.urosario.edu.co/handle/10336/45092
url	https://repository.urosario.edu.co/handle/10336/45092
dc.language.iso.none.fl_str_mv	eng
language	eng
dc.rights.*.fl_str_mv	Attribution-NonCommercial-ShareAlike 4.0 International
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dc.rights.acceso.none.fl_str_mv	Abierto (Texto Completo)
dc.rights.uri.*.fl_str_mv	http://creativecommons.org/licenses/by-nc-sa/4.0/
rights_invalid_str_mv	Attribution-NonCommercial-ShareAlike 4.0 International Abierto (Texto Completo) http://creativecommons.org/licenses/by-nc-sa/4.0/ http://purl.org/coar/access_right/c_abf2
dc.format.extent.none.fl_str_mv	77 pp
dc.format.mimetype.none.fl_str_mv	application/pdf
dc.publisher.none.fl_str_mv	Universidad del Rosario
dc.publisher.department.none.fl_str_mv	Escuela de Administración
dc.publisher.program.none.fl_str_mv	Pregrado en Marketing y Negocios Digitales
publisher.none.fl_str_mv	Universidad del Rosario
institution	Universidad del Rosario
dc.source.bibliographicCitation.none.fl_str_mv	Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press. Agudelo, G. D. V. (2010). La cultura mafiosa del consumo en Colombia. Agenda Cultural Alma Máter Awan, I. (2012). Glorifying and encouraging terrorism: Preserving the golden thread of civil liberties in Britain. Journal of Aggression, Conflict and Peace Research, 4(3), 144-154. https://doi.org/10.1108/17596591211244157 Azoulay, A., & Jean-Noël Kapferer. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143–155. https://doi.org/10.1057/palgrave.bm.2540162 Baru, A., & Cincu, A. (2014). WAR ON DRUGS IN LATIN AMERICA-A FAILED WAR? - ProQuest. Proquest.com. https://doi.org/%22, Becerra, A., & Hernandez, D. (2019, March). Fascinación por el poder: Consumo y Apropiación de la ... scielo. Intersticios Sociales. https://www.scielo.org.mx/pdf/ins/n17/2007-4964-ins-17-259.pdf Becerra, T. (2005). Investigación documental sobre la narcocultura como objeto de estudio en México. Culturales, 6(1), 1–36. https://doi.org/10.22234/recu.20180601.e349 Bellaiche, J. M., Mei-Pochtler, A., & Hanisch, D. (2010, December). The new world of luxury: Caught between growing momentum and lasting change. Boston Consulting Group. Berg, M. (2020, October 2). The highest-paid actresses 2020: Small screen stars like Sofia Vergara, Ellen Pompeo, and Elisabeth Moss shine. Forbes. https://www.forbes.com/sites/maddieberg/2020/10/02/the-highest-paid-actresses-2020-small-screen-stars-like-sofia-vergara-ellen-pompeo-and-elisabeth-moss-shine/ Boardmix. (2024). Brand Identity Prism Examples: How to Create a Unique Brand Identity. Boardmix. https://boardmix.com/examples/brand-identity-prism-examples/ Bonafide Research. (2023). Colombia luxury goods market size, share, analysis, trends. Retrieved from www.bonafideresearch.com Boscio, C. D. (2022, August 12). The Ethics Of Vicuña, The World’s Most Costly Fabric. Eluxe Magazine. https://eluxemagazine.com/fashion/the-ethics-of-vicuna/ Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press. Cabigiosu, A. (2020a). An Overview of the Luxury Fashion Industry. Palgrave Advances in Luxury, 9–31. https://doi.org/10.1007/978-3-030-48810-9_2 Cambridge Core. (2012). The influence of narcoculture on popular music. Cambridge University Press. Cambridge University Press. (n.d.). Nouveau riche. In Cambridge Dictionary. Retrieved October 13, 2024, from https://dictionary.cambridge.org/ Cambridge University Press. (2023). Latin America: 1700–1870. In The Cambridge Economic History of the Modern World. Retrieved from https://www.cambridge.org/ Carolan, M. (2005). The conspicuous body: Capitalism, consumerism, class, and consumption. Worldviews: Global Religions, Culture, and Ecology, 9(1), 82-111. https://doi.org/10.1163/1568535053628436 Castillo, F. (1987). Los jinetes de la cocaína. Editorial Documentos Periodisticos. https://unov.tind.io/record/73910?ln=en Chepesiuk. (2009). Drug lords. The rise and fall of the Cali cartel. Global Crime Vol 10. https://doi.org/10.1080//17440570903080152 Chung, L., Cho, Y., & Kim, H. (2014). Consumer Perceived Risk in the Korean Mobile Phone Market. Journal of Distribution Science, 12(9), 73–82. https://doi.org/10.15722/jds.12.9.201409.73 CNN Español. (2022, June 1). Así era el Cartel de Cali, la que fue conocida como la organización narcotraficante más grande del mundo. CNN; CNN en Español. https://cnnespanol.cnn.com/2022/06/01/asi-era-el-cartel-de-cali-la-que-fue-conocida-como-la-organizacion-narcotraficante-mas-grande-del-mundo Cobo, A. (2008, June 28). La estética del narcotráfico. Publicaesfera. Retrieved from https://publicaesfera.wordpress.com/2008/06/28/la-estetica-del-narcotrafico/ CPP Luxury. (2024). The growth of accessible luxury in Latin America. CPP Luxury. Retrieved from www.cpp-luxury.com David Rodríguez Goyes, Katja Franko. (2022). Profiting From Pablo: Victimhood and Commercialism in A Global Society. The British Journal of Criminology, 62(3), 533–550. https://doi.org/10.1093/bjc/azab078 Dei V, & Myke Towers. (2021). Trending Remix [Song]. On Single. Warner Music Latina. Demirbag, M. (2007, July). Product Appearance and Brand Knowledge: An Analysis of Critical Relationships. ResearchGate. https://www.researchgate.net/publication/312488818_Product_Appearance_and_Brand_Knowledge_An_Analysis_of_Critical_Relationships Djangi, P. (2024, February 5). Ascenso y caída de Griselda Blanco, la “madrina” de la cocaína de los 70. National Geographic. https://www.nationalgeographic.es/historia/2024/02/griselda-blanco-quien-fue-madrina-cocaina-70 Edberg, M. C. (2001). El narcotraficante: Narcocorridos and the construction of a cultural persona on the U.S.-Mexico border. University of Texas Press. El Komander. (2014). Cuernito Armani [Song]. On Single. DEL Records. El Tiempo. (2022, June). La vida con Gilberto Rodríguez Orejuela, contada por su exmujer. El Tiempo. https://www.eltiempo.com/cultura/gente/gilberto-rodriguez-orejuela-la-vida-del-capo-segun-aura-rocio-restrepo-676800 Florea, D.-L. (n.d.). A Theory of perceived risk under the halo effect https://www.mnmk.ro/documents/2015_X1/16-16-1-15.pdf García, D. (2021, September 24). Del sicariato barrial al Congreso: la oscura vida política de Pablo Escobar. El Tiempo. https://www.eltiempo.com/cultura/gente/pablo-escobar-como-fue-su-vida-politica-620562 Gootenberg, P. (2007). The “PreColombian” Era of Drug Trafficking in the Americas: Cocaine, 1945-1965. The Americas, 64(2), 133–176. JSTOR. https://www.jstor.org/stable/30139084?read-now=1&seq=1#page_scan_tab_contents Gordon, M. (2023). Human rights and glorification: Addressing narratives of violence in a modern context. Human Rights Law Review, 23(2), 87-102. Gosh. (2023). For Colombia's textiles-fashion industry sustainability is not a plus, but a must. Retrieved from https://texfash.com Haidar, Julieta. (2018). Narcoculture? Narco-trafficking as a semiosphere of anticulture. https://www.degruyter.com/document/doi/10.1515/sem-2016-0151/html Harvard ReVista. (2023). Cultural heritage in South American luxury. Harvard University Press. Holland, J. (2019, June 26). Navigating uncertainty: Tourists’ perceptions of risk in ocean cruising. ResearchGate. https://www.researchgate.net/publication/339513025_Navigating_uncertainty_Tourists'_perceptions IMDb. (n.d.). Pablo Escobar: El Patrón del Mal. IMDb. Retrieved October 26, 2024, from https://www.imdb.com/title/tt2187850/?ref_=ttawd_ov Jacoby, J., & Kaplan, L.B. (1972). The Components of Perceived Risk. Proceedings of the Annual Conference of the Association for Consumer Research, 10, 382-393. Jiang, A., Yang, Z., & Jun, M. (2013, April 8). Measuring consumer perceptions of online shopping convenience. ResearchGate; Emerald. https://www.researchgate.net/publication/240917798_Measuring_consumer_perceptions_of_online_shopping_convenience Katz, J. (2006). The why some men hurt women and how all men can help. https://xyonline.net/sites/xyonline.net/files/2019-09/Katz%2C%20The%20Macho%20Paradox%20-%20Why%20Some%20Men%20Hurt%20Women%20and%20How%20All%20Men%20Can%20Help%20%282006%29.pdf Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. Le Monde Diplomatique Colombia. (2013, December 12). Colombia: los ochenta, la década del miedo - El Diplo. Le Monde Diplomatique Colombia. https://www.eldiplo.info/colombia-los-ochenta-la-decada-del-miedo/ Los Tigres del Norte. (1997). El jefe de jefes [Song]. On Jefe de Jefes. Fonovisa Records. Luxonomy. (2024). The evolution of luxury in Latin America: Blending cultural heritage with modernity. Luxonomy. Retrieved from https://www.luxonomy.com Martínez, L., Short, J. R., & Zafra, M. I. (2019). A fragile hold on consumption: Consumption and the new middle class in Colombia. Review of European Studies, 11(3), 73–83. https://doi.org/10.5539/res.v11n3p73 Miranda (2019, April 2). 1989: por qué hace 30 años Colombia vivió el peor año de su historia reciente - BBC News Mundo. BBC News Mundo. https://www.bbc.com/mundo/noticias-america-latina-47742991 Niemiec, R. (2012). Prohibition in the USA. Uj.edu.pl. https://ruj.uj.edu.pl/xmlui/handle/item/183636 Pérez, M. J. (2016). Luxurificación de la narco-cultura: Una propuesta de modelo (thesis). Pontificia Universidad Javeriana, Bogotá. Pinterest. (n.d.). [Women dressed in costumes for a Narco themed party]. Retrieved [25 October 2024], from https://pin.it/4zGPxmr41 Rabe, S. G. (2016). Alliance for Progress. Oxford Research Encyclopedia of Latin American History. https://doi.org/10.1093/acrefore/9780199366439.013.95 Raja, N. (2018, April 18). La véritable histoire de Virginia Vallejo et Pablo Escobar. Vanity Fair. https://www.vanityfair.fr/pouvoir/medias/story/la-veritable-histoire-de-virginia-vallejo-et-pablo-escobar/1856 Redacción El Tiempo. (2004, October 3). EL REY , UN MITO DE AMOR Y SANGRE. El Tiempo. https://www.eltiempo.com/archivo/documento/MAM-1584815 Salazar, J. A., Peña, B. D., & Giraldo, M. P. (2017). Narcoestética en Colombia: entre la vanidad y el delito. Una aproximación compleja. Semantic Scholar. https://doi.org/10.21501/24631779.2261 Sandoval Piñeros, D. A. (2020, September 10). Los problemas empíricos de la narcocultura como concepto para el Análisis de la Violencia, El Consumo y la corrupción en Colombia. Cuadernos de la Facultad de Humanidades y Ciencias Sociales. Universidad Nacional de Jujuy. http://www.scielo.org.ar/scielo.php?pid=S1668-81042020000200002&script=sci_arttext Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. Spencer-Oatey, H. (2012). What is culture? A compilation of quotations. GlobalPAD Core Concepts. Available at GlobalPAD Open House. Statista. (2024). Luxury Fashion - Colombia \| Statista Market Forecast. Statista. https://www.statista.com/outlook/cmo/luxury-goods/luxury-fashion/colombia#revenue The Guardian. (2013, October 29). Escobar’s Rolex seized from Colombia drug lord linked to Farc. The Guardian. Retrieved from https://www.theguardian.com/world/2013/oct/29/escobar-rolex-seized-colombia-drug-lords-farc Thompson, G. (2021, October 19). Griselda Blanco: The Black Widow who revolutionized Miami’s cocaine industry in the 70s. National Geographic. Retrieved from https://www.nationalgeographic.com/history/article/griselda-blanco-miami-cocaine-70s TN Internacional. (2023, December 2). A 30 años de la muerte de Pablo Escobar: Qué pasó con su fastuoso zoológico privado. TN. Retrieved from https://tn.com.ar/internacional/2023/12/02/a-30-anos-de-la-muerte-de-pablo-escobar-que-paso-con-su-fastuoso-zoologico-privado/ Tsiros, M., & Heilman, C. M. (2005). The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories. Journal of Marketing, 69(2), 114–129. https://doi.org/10.1509/jmkg.69.2.114.60762 UNIDO. (2023). What Is CSR? United Nations Industrial Development Organization. https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr Valdez-Cárdenas, J. (2009). Miss Narco. Belleza, poder y violencia. Historias reales de mujeres en el narcotráfico mexicano. México: Aguilar. Varela, J. P. (2019). Fashion after Narcos the reconfiguration of Colombian aesthetics. Researchgate. https://www.researchgate.net/publication/332706331_Fashion_after_Narcos_The_Reconfiguration_of_Colombian_Aesthetics_to_the_World Veblen, T. (1899). The theory of the leisure class. New York: Macmillan. VIII Cátedra Anual de Historia “Ernesto Restrepo Tirado” Análisis histórico del narcotráfico en Colombia. (n.d.). https://www.museonacional.gov.co/imagenes/publicaciones/analisis-historico-del-narcotrafico-en-colombia.pdf Wade, Lisa, & Ferree, Myra. (2019). Gender ideas, interactions, institutions. W.W. Norton. Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2007). Measuring consumers’ luxury value perception: A cross-cultural framework. Academy of Marketing Science Review, 7(7), 1-21. World Bank. (2015). Understanding poverty and improving equity in Colombia. World Bank Group. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–2. https://doi.org/10.2307/1251446
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spelling	Koronaki, Eirini3704b21c-ef76-4926-b366-be8d83c348f3-1Loaiza Vélez, SofíaProfesional en Marketing y Negocios Digitales49b01d20-2204-42c9-94f2-7c26df3bfc31-12025-03-12T12:20:59Z2025-03-12T12:20:59Z2024-10-28Este estudio investiga la influencia de la narco cultura en la intención de compra de moda de lujo en Colombia. Basado en teorías existentes sobre el comportamiento del consumidor, esta investigación examina cómo la narco cultura moldea las percepciones de los consumidores colombianos y su intención de compra en relación con los bienes de lujo. A través de datos de encuestas a 157 participantes, el estudio evalúa el riesgo percibido, el valor, la percepción de marca y el estatus social dentro del sector de la moda de lujo. Los hallazgos muestran que la narco cultura incrementa el riesgo percibido en la intención de compra de lujo, lo que indica que los consumidores colombianos consideran cuidadosamente el estatus social y las asociaciones de marca antes de tomar decisiones de compra en bienes de lujo. Estos hallazgos resaltan las importantes dinámicas culturales y ofrecen orientación para las marcas que buscan dirigirse al mercado colombiano, latinoamericano y a aquellos influenciados por la violencia a largo plazo y complejidades sociales.This study investigates the influence of narco culture in the purchase intention of luxury fashion in Colombia. Grounded in existing theories of consumer behaviour, this research examines how narco culture shapes Colombian consumer perceptions and purchase intention regarding luxury goods. Using survey data of 157 participants, the study assesses the perceived risk, value, brand perception and social status within the luxury fashion sector. Findings show that narco culture elevates the perceived risk in luxury purchase intention, indicating that Colombian consumers carefully consider social status and brand associations in luxury fashion goods before making purchase decisions. These insights highlight the important cultural dynamics, offering guidance for brands targeting the Colombian, Latin America, and markets shaped by long-term violence and social complexities.77 ppapplication/pdfhttps://repository.urosario.edu.co/handle/10336/45092engUniversidad del RosarioEscuela de AdministraciónPregrado en Marketing y Negocios DigitalesAttribution-NonCommercial-ShareAlike 4.0 InternationalAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-sa/4.0/http://purl.org/coar/access_right/c_abf2Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press.Agudelo, G. D. V. (2010). La cultura mafiosa del consumo en Colombia. Agenda Cultural Alma MáterAwan, I. (2012). Glorifying and encouraging terrorism: Preserving the golden thread of civil liberties in Britain. Journal of Aggression, Conflict and Peace Research, 4(3), 144-154. https://doi.org/10.1108/17596591211244157Azoulay, A., & Jean-Noël Kapferer. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143–155. https://doi.org/10.1057/palgrave.bm.2540162Baru, A., & Cincu, A. (2014). WAR ON DRUGS IN LATIN AMERICA-A FAILED WAR? - ProQuest. Proquest.com. https://doi.org/%22,Becerra, A., & Hernandez, D. (2019, March). Fascinación por el poder: Consumo y Apropiación de la ... scielo. Intersticios Sociales. https://www.scielo.org.mx/pdf/ins/n17/2007-4964-ins-17-259.pdfBecerra, T. (2005). Investigación documental sobre la narcocultura como objeto de estudio en México. Culturales, 6(1), 1–36. https://doi.org/10.22234/recu.20180601.e349Bellaiche, J. M., Mei-Pochtler, A., & Hanisch, D. (2010, December). The new world of luxury: Caught between growing momentum and lasting change. Boston Consulting Group.Berg, M. (2020, October 2). The highest-paid actresses 2020: Small screen stars like Sofia Vergara, Ellen Pompeo, and Elisabeth Moss shine. Forbes. https://www.forbes.com/sites/maddieberg/2020/10/02/the-highest-paid-actresses-2020-small-screen-stars-like-sofia-vergara-ellen-pompeo-and-elisabeth-moss-shine/Boardmix. (2024). Brand Identity Prism Examples: How to Create a Unique Brand Identity. Boardmix. https://boardmix.com/examples/brand-identity-prism-examples/Bonafide Research. (2023). Colombia luxury goods market size, share, analysis, trends. Retrieved from www.bonafideresearch.comBoscio, C. D. (2022, August 12). The Ethics Of Vicuña, The World’s Most Costly Fabric. Eluxe Magazine. https://eluxemagazine.com/fashion/the-ethics-of-vicuna/Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press.Cabigiosu, A. (2020a). An Overview of the Luxury Fashion Industry. Palgrave Advances in Luxury, 9–31. https://doi.org/10.1007/978-3-030-48810-9_2Cambridge Core. (2012). The influence of narcoculture on popular music. Cambridge University Press.Cambridge University Press. (n.d.). Nouveau riche. In Cambridge Dictionary. Retrieved October 13, 2024, from https://dictionary.cambridge.org/Cambridge University Press. (2023). Latin America: 1700–1870. In The Cambridge Economic History of the Modern World. Retrieved from https://www.cambridge.org/Carolan, M. (2005). The conspicuous body: Capitalism, consumerism, class, and consumption. Worldviews: Global Religions, Culture, and Ecology, 9(1), 82-111. https://doi.org/10.1163/1568535053628436Castillo, F. (1987). Los jinetes de la cocaína. Editorial Documentos Periodisticos. https://unov.tind.io/record/73910?ln=enChepesiuk. (2009). Drug lords. The rise and fall of the Cali cartel. 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Narco culture and luxury fashion: examining perceptions and purchase intentions in Colombia

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