Consequences' function on the alteration of pilot brands hierarchies

Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informa...

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Autores:
Tipo de recurso:
Fecha de publicación:
2010
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/23222
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/23222
Palabra clave:
Brand positioning
Memory
Preference
Purchase intention
Stimuli functional equivalence
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Abierto (Texto Completo)
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network_acronym_str EDOCUR2
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spelling 7ddb4cbc-08ff-4dad-a8d7-c4707f7f5d17795398156002020-05-26T00:00:26Z2020-05-26T00:00:26Z2010Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informative consequences, of six functionally equivalent classes of stimuli. Control group was exposed to a similar procedure, without informative consequences. It was found that informative consequences were positively associated with alteration in memory, preference, and purchase intention hierarchies, unlike from the absence of such consequences. It also discusses the consequences' role in formation as well as in derived hierarchies alteration.application/pdf2007080201854534https://repository.urosario.edu.co/handle/10336/23222spa16No. 11Revista Mexicana de Analisis de la ConductaVol. 36Revista Mexicana de Analisis de la Conducta, ISSN:20070802, 01854534, Vol.36, No.1 (2010); pp. 1-16https://www.scopus.com/inward/record.uri?eid=2-s2.0-79951759207&partnerID=40&md5=8ff3066da38535ce388b7019e8e56b78Abierto (Texto Completo)http://purl.org/coar/access_right/c_abf2instname:Universidad del Rosarioreponame:Repositorio Institucional EdocURBrand positioningMemoryPreferencePurchase intentionStimuli functional equivalenceConsequences' function on the alteration of pilot brands hierarchiesFunción de las consecuencias en la alteración de jerarquías de marcas experimentalesarticleArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501Gómez-Díaz J.A.Pérez Acosta, Andrés Manuel10336/23222oai:repository.urosario.edu.co:10336/232222022-05-02 07:37:16.019125https://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.co
dc.title.spa.fl_str_mv Consequences' function on the alteration of pilot brands hierarchies
dc.title.TranslatedTitle.spa.fl_str_mv Función de las consecuencias en la alteración de jerarquías de marcas experimentales
title Consequences' function on the alteration of pilot brands hierarchies
spellingShingle Consequences' function on the alteration of pilot brands hierarchies
Brand positioning
Memory
Preference
Purchase intention
Stimuli functional equivalence
title_short Consequences' function on the alteration of pilot brands hierarchies
title_full Consequences' function on the alteration of pilot brands hierarchies
title_fullStr Consequences' function on the alteration of pilot brands hierarchies
title_full_unstemmed Consequences' function on the alteration of pilot brands hierarchies
title_sort Consequences' function on the alteration of pilot brands hierarchies
dc.subject.keyword.spa.fl_str_mv Brand positioning
Memory
Preference
Purchase intention
Stimuli functional equivalence
topic Brand positioning
Memory
Preference
Purchase intention
Stimuli functional equivalence
description Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informative consequences, of six functionally equivalent classes of stimuli. Control group was exposed to a similar procedure, without informative consequences. It was found that informative consequences were positively associated with alteration in memory, preference, and purchase intention hierarchies, unlike from the absence of such consequences. It also discusses the consequences' role in formation as well as in derived hierarchies alteration.
publishDate 2010
dc.date.created.spa.fl_str_mv 2010
dc.date.accessioned.none.fl_str_mv 2020-05-26T00:00:26Z
dc.date.available.none.fl_str_mv 2020-05-26T00:00:26Z
dc.type.eng.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.spa.spa.fl_str_mv Artículo
dc.identifier.issn.none.fl_str_mv 20070802
01854534
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/23222
identifier_str_mv 20070802
01854534
url https://repository.urosario.edu.co/handle/10336/23222
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.citationEndPage.none.fl_str_mv 16
dc.relation.citationIssue.none.fl_str_mv No. 1
dc.relation.citationStartPage.none.fl_str_mv 1
dc.relation.citationTitle.none.fl_str_mv Revista Mexicana de Analisis de la Conducta
dc.relation.citationVolume.none.fl_str_mv Vol. 36
dc.relation.ispartof.spa.fl_str_mv Revista Mexicana de Analisis de la Conducta, ISSN:20070802, 01854534, Vol.36, No.1 (2010); pp. 1-16
dc.relation.uri.spa.fl_str_mv https://www.scopus.com/inward/record.uri?eid=2-s2.0-79951759207&partnerID=40&md5=8ff3066da38535ce388b7019e8e56b78
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.spa.fl_str_mv Abierto (Texto Completo)
rights_invalid_str_mv Abierto (Texto Completo)
http://purl.org/coar/access_right/c_abf2
dc.format.mimetype.none.fl_str_mv application/pdf
institution Universidad del Rosario
dc.source.instname.spa.fl_str_mv instname:Universidad del Rosario
dc.source.reponame.spa.fl_str_mv reponame:Repositorio Institucional EdocUR
repository.name.fl_str_mv Repositorio institucional EdocUR
repository.mail.fl_str_mv edocur@urosario.edu.co
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